Agency Network: 
July 2011


The Cape Times newspaper supplement, the Drive Times, is one of the more reliable places to look if you're interested in buying a vehicle. In order to demonstrate this, we went about dramatising just the opposite by creating three rather interesting characters who are attempting to sell their vehicles directly to the public at a remarkably good price (via posters around the city, emailers and 'for sale' signs attached to their cars). When callers call the cellphone number (+27) 82 234 5800, they are greeted by one of our three fabricated characters: Clifford, Mike or Doris. However, these are merely pre-recorded messages made to sound as if the caller has in fact gotten through to them. Once the caller puts down the phone, they are immediately sent the following SMS: Before you consider buying a vehicle from anyone else, consult the Drive Times for new & used vehicles. Free every Thursday with the Cape Times. Know all about it.

Ambient advertisement created by Lowe, South Africa for Cape Times, within the category: Media.

Advertising Agency: Lowe Bull, South Africa
Executive Creative Director: Kirk Gainsford
Art Director: Romano Cardinal
Copywriters: Natalie Rose, Chris De Villiers
Client Services: Kyle Dewar, Claire Dodds
Media partner: Strike Media
Producer: Brian Scott
Sound Studio: Sterling Sound
Sound Engineer: Lorens Persson
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Highest Rated

velle's picture

i do agree! i liked it still... tho it mightve been ripped off

Activity Score 1550
morse's picture

That's creepy but smart.

Activity Score 18159
Art Director |

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velle's picture

i do agree! i liked it still... tho it mightve been ripped off

Activity Score 1550
scamhandler's picture
Activity Score 84
Art Director at DraftFCB Auckland New Zealand
kleenex's picture

I say this was not the best idea to sell the brand.

Activity Score 58777
Web Designer/Developer
Aotw01's picture

Had the same idea a few months ago but abandoned due to that "This feels done" feeling.

Activity Score 14
Creative Director
communicatieteam's picture

Originality is not a key factor for a good campaign. But we creative people still judge by that factor

True, the first think in mind was the Subaru campaign but if its works, please do it again and again and again till it stops working

Activity Score 18
Creative Director
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