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Waterproof Camera Sticker

Agency Network: 
Published/Aired: 
January 2011
Canon:  Waterproof Camera Sticker
Canon Ambient Ad -  Waterproof Camera Sticker

Description

Ambient advertisement created by FCB, Brazil for Canon, within the category: Electronics, Technology.

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Highest Rated

LM's picture

Wateriffic!

LM
Activity Score 35
Art Director
Ron Burgundy's picture

IDK if this has been done before, but it definitely works.

Ron Burgundy
Activity Score 1630
Art Director at Southern California
jackmancer2017's picture

Yeah grabs your attention. Lacks a bit in message perhaps "work underwater" but all I see is a sticker but it's definitely smart.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
welsh523's picture

The idea isn't new. I can think of a few campaigns that have used something similar but I love the execution in this campaign.

welsh523
Activity Score 150
Planner at Defero USA
Davai's picture

It's not the same but its not so astonishing if you know this : http://www.joelapompe.net/2007/10/20/missing-water-un-cyphon-font-font/

Davai
Activity Score 618
Copywriter
AKesseli's picture

aN underwater camera? Am I wrong about that? Clever ad though.

AKesseli
Activity Score 210
Boston University
_yan_'s picture

Great and simple.

_yan_
Activity Score 162
jackblack's picture

Water goes into the lens. Nice.

jackblack
Activity Score 2359
Art Director
Endeio's picture

It definitely works.

Endeio
Activity Score 270
Copywriter
jjf's picture

Works like a charm.

jjf
Activity Score 260
Copywriter at LINs Advertising & Marketing
vidz913's picture

"A" underwater??? "PROOVE"??? from Draftfcb???? the concept works though!

vidz913
Activity Score 35
sintra's picture

neat

sintra
Activity Score 699
Administrative
Hiperion's picture

SImpleton and boring.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
LM's picture

Wateriffic!

LM
Activity Score 35
Art Director
Glut's picture

nice ambient use, just that!

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
dadada's picture

very nice! pertinent!

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Fidele H's picture

Excellent!

Fidele H
Activity Score 40
Art Director at Publicis Graphics, Lebanon
batman0512's picture

nothing new under the sun...

batman0512
Activity Score 17
advertising agency
Lica's picture

lemme think if I like it. yes, I do.

Lica
Activity Score 30
Copywriter at leo burnett bucharest
johndavis's picture

I don't think I've heard anyone actually use that waterproof camera stickers :) but It looks very decent and effective print ad by canon or may be canon lovers get these stickers. No doubt em really inspired about canon stickers & just orders my own customized bumper stickers from http://www.printingblue.com/bumper-stickers.asp at competitive price. Home mine experience will be good with them & plan to show case on my coming blog post :)

johndavis
Activity Score 2
Marketing Executive
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