Description
Ambient advertisement created by FCB, Brazil for Canon, within the category: Electronics, Technology.
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Directors: Juliano de Almeida, Bruno Brasil, Enio Kawahara
Copywriters: Lucas Arantes, Luis Kanadani, Carlos Castelo Branco
Photographer: Leandro Texeira
IDK if this has been done before, but it definitely works.
Yeah grabs your attention. Lacks a bit in message perhaps "work underwater" but all I see is a sticker but it's definitely smart.
The idea isn't new. I can think of a few campaigns that have used something similar but I love the execution in this campaign.
It's not the same but its not so astonishing if you know this : http://www.joelapompe.net/2007/10/20/missing-water-un-cyphon-font-font/
aN underwater camera? Am I wrong about that? Clever ad though.
"A" underwater??? "PROOVE"??? from Draftfcb???? the concept works though!
I don't think I've heard anyone actually use that waterproof camera stickers :) but It looks very decent and effective print ad by canon or may be canon lovers get these stickers. No doubt em really inspired about canon stickers & just orders my own customized bumper stickers from http://www.printingblue.com/bumper-stickers.asp at competitive price. Home mine experience will be good with them & plan to show case on my coming blog post :)
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