Agency Network: 
June 2008
Cancer Patients Aid Association:  Gutkha
Cancer Patients Aid Association Ambient Ad -  Gutkha


Ambient advertisement created by VGC, India for Cancer Patients Aid Association, within the category: Public Interest, NGO.

Advertising Agency: VGC, Mumbai, India
Executive Creative Directors: Ryan Menezes
Art Director: Sandip Gaikwad
Copywriter: Ryan Menezes
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StuartLittle's picture

Ugly Ad, very bad.

Activity Score 466
kalpesh78's picture

nice one. a bit sick.. but it does its job

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

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Guest commenter's picture

That's not an idea. That's just (disgusting) shock value for the sake of attention. How is that creative? I'm not saying there's not necessarily a place for this work - but it's definitely not here.

This is no different than the anti-abortion protesters placing pictures of aborted fetuses underneath people's windshield wipers. No real idea in there besides the moral high road messsage of 'see what you're doing' and these are no different.

I'm not saying all advertising even needs to be creative, if it's doing the job it was asked to do. In fact, I would argue that if a message is getting lost in creative execution, then just say what it is you need to say and be blunt. Case in point, this work. This work may be doing the job it was asked to do wonderfully. But then, why would you post it here for revue? A place people are going to look for new creative thought, new and different executions?

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jsptrck404's picture

that comment was from me. not that anyone cares.

Activity Score 437
Art Director |

| think small |

NatalieM's picture

Ugh. I wonder how well this worked. I agree that it relies heavily on shock value.

Activity Score 1685
Topolewski |


rebelscum's picture

Shit..this ad might actually make me quit smoking, let alone munching on the Big League Chew.


"I saw a subliminal ad executive once, but only for a second." - The Wright

Activity Score 2104
Art Director at Large & IN Charge |


I have thousands of pencils and $1.50 so I'm off to Starbucks

kcd0226's picture

I think its interesting and does the job. I think we're so obsessed with coming up with *cool* ideas that we forget that we're sometimes trying to do something important. THIS is more important than our creative ideas. We're spending too much time worrying about how creative and cool this idea is so that other creatives will look at it and say "OMG COOL" or it'll win awards. That's not always the most important thing. The most important thing is getting people to LISTEN and realize how harmful this is. The very message in this piece is "Chewing is JUST as harmful as smoking." In order to get people to realize that it isn't the lesser of the two evils they have to show the results of chewing tobacco. Makes sense to me.

Activity Score 91
Art Director
Guest commenter's picture

Ogf course is disgusting, that´s the idea, isn´t it?

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Seixas's picture

I just want to know if this worked.

Activity Score 95
Creative Director |

"What it is. What it was."

StuartLittle's picture

Ugly Ad, very bad.

Activity Score 466
nextt's picture

Shock value? In today's media savvy metropolises? I bet this just pissed off a lot of people already jaded and cynical of such preachy messages. And are they allowed to disparage a brand like that?

Activity Score 33
Alistair C.'s picture

i'm just wondering how shop owners agreed to place the ad in their stores.

Alistair C.
Activity Score 692
admenot's picture

it's written fake all over it. do you really think an independent shop owner will let you stick that poster in his shop?

i have seen ad for the same client by 10 different indian ad agencies in the same year.

robottttrockkkk's picture

de muy mal gusto, solo da asco..

[ ]

Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
gmint7's picture


its the same idiot thing again.

"hey tobacco is bad , here is a packet for you"

Activity Score 2673
Art Director at ad grad @ S Francisco |


Guest's picture

I don't understand why people complain about the creativity of the ad. Its the end result that matters. If it makes logical and strategic sense it succeeds as an ad. Creativity isn't the ALL for advertisements..

raavigeorgian's picture

very effective

Activity Score 2444
Art Director at New Delhi
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