Christmas Spirit Tree

Agency Network: 
Published/Aired: 
December 2011

Description

Canadian Tire is lighting up the holiday season and spreading cheer across the Canada with the unveiling of the first tree powered by Christmas spirit. Every time a Christmas message, tweet, blog post, news story, or forum post is shared online, it illuminates the tree. So as Christmas spirit grows stronger and stronger, the Christmas Spirit Tree shines brighter and brighter.

Ambient advertisement created by DDB, Canada for Canadian Tire, within the category: Retail Services.

Advertising Agency: Tribal DDB Toronto, Canada
Managing director: Andrew McCartney
Account lead: Kaezad Nallaseth
Strategy: Jason Chaney
Creative Director: LP Tremblay
Technology Director: Joe Dee
Associate Creative Director / Art Director: Mara Binudin
Associate Creative Director / Copywriter: Ryan Lawrence
Director of Production: Catherine Kim
Agency Producer: Luc Quartarone
Designer: Roger Dario
Tribal Developer: Paul Sham
Other Developers: Moment Factory, Igniter, Dana Brousseau, Rob Etmanski
Media Company: Mediacom
Media Lead: Chris O’Hara
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Highest Rated

simonds08's picture

Neat idea but would you know this is for Canadian Tire without stopping to read the placard?

simonds08
Activity Score 598
kleenex's picture

an interesting way to light up a tree.

kleenex
Activity Score 57895
Web Designer/Developer
Nike Diesel's picture

Here's a way to light up the sun :)
Kitchen Leo Burnett, Oslo:
http://kitchen.no/#/work/projects/norwegian_lysimorket

Nike Diesel
Activity Score 13714
Art Director
simonds08's picture

Neat idea but would you know this is for Canadian Tire without stopping to read the placard?

simonds08
Activity Score 598
Trichinosis's picture

As ugly as sin! The american way of celebrating christmas...

Trichinosis
Activity Score 204
gioborde's picture

nice technology, but its wasted here. It could have been something big,

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

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