Real Fruit Boxes
Description
Ambient advertisement created by Ageisobar, Brazil for Camp Nectar, within the category: Non-Alcoholic Drinks.
Advertising Agency: http://www.ageisobar.com.br">Ageisobar, São Paulo, Brazil
Creative Director: http://adsoftheworld.com/creative/carlos_domingos">Carlos Domingos
Art Directors: http://adsoftheworld.com/creative/henrique_mattos">Henrique Mattos, http://adsoftheworld.com/creative/cristiano_rodrigues">Cristiano Rodrigues, http://adsoftheworld.com/creative/fuku">Fuku
Copywriters: http://adsoftheworld.com/creative/charles_faria">Charles Faria, http://adsoftheworld.com/creative/daguito_rodrigues">Daguito Rodrigues
Agency Producers: http://adsoftheworld.com/creative/silvia_moreli">Silvia Moreli, http://adsoftheworld.com/creative/thaysa_mamed">Thaysa Mamed
Sound Studio: S de Samba
This is gonna win something for sure. Great idea, but absolutely amazing execution. People who saw this will talk about it for a while.
Muito legal! Isso deve ter chamado muito a atenção nos mercados. Não teria forma melhor de dizer que o suco é "natural".
I love the idea, but the song for the case video was bad................. REALLLLLLLLLLLLLLYYYYY Bad....
Great idea, but not original...square fruits was done in 1997(Argentina) and 2001(China)
http://news.bbc.co.uk/2/hi/1390088.stm
http://www.taringa.net/posts/info/4003513/La-verdadera-historia-de-la-...
ah! Eu curti a música.. lembra bem campo, sitio, caipira do mato a la Old MacDonald. Isso remete a fruta fresca, além de ter deixado o comercial mais divertido.
i like it and i don't. you can argue that rectangular fruit feels very unnatural and makes you think
about gene manipulation. which doesn't link nicely to what the brand wants to stand for.
but maybe i see it too serious, as all of you guys really like it.
I think the first concern people have is "does this 'fruit juice' have anything to do with fruit?"—it wins in that sense. Gene manipulation might be a bit too deep.
Wow! Pretty cool. Love the idea. It doesn't matter if it's not completely original, the use of it and the approach are, so... awesome! And the song is just fun, relates perfectly well to the concept. Congrats guys. You rock.
The execution and the resource are absolutely amazing and deserves any prize these people want,
I had my doubts about it, but I just saw the video..., outstanding job, guys.
(Making reverences movements) we don't deserve you...
Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...
Been done.
The chinese have been binding feet for centuries...
Rad idea.
@TrollusMaximus
http://www.behance.net/trollus_maximus
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