Bus station karaoke

Agency Network: 
February 2016


To raise awareness to the new Call It Spring store, we transformed a regular bus station into a Karaoke station, making our fans the stars, giving them their 15 minutes of fame and spreading the word of the new Call it Spring store.

Ambient advertisement created by smoyz, Israel for Call it Spring, within the category: Fashion.

Advertising Agency: smoyz, Tel-Aviv, Israel
Creative Director: Yael Renne-Assaf
Account manager: Maayan Elbogen
Copywriter: Niko Watts
Designer: Tom-Lee Maimaran
Additional credits: Michal Hanan, Liron Bashan, Natali Tal Waisman
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kleenex's picture

This seems fun.

Activity Score 58777
Web Designer/Developer
LeSet's picture

Looks fun, but what does it have to do with clothes?

Activity Score 100
Aleixo's picture

Amazing activation! Interaction with consumers, total impact and an amazing video for viral!
I also love the song! What's the name of the song and the band?

Activity Score 2
Marketing Manager
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