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Scratchpost

Campaign
Agency Network: 
Published/Aired: 
October 2007

Description

Ambient advertisement created by Trigger, Canada for Calgary Zoo, within the category: Recreation, Leisure.

Caption

The baby tiger is here.

Advertising Agency: Trigger Communications, Calgary, Canada
Creative Director: Patrick Doyle
Art Director: Sabrina Kaun
Copywriter: David Giovando
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Highest Rated

Cooky1257's picture

Nice simple and appealing to target audience-though not entirely original strategy.

Cooky1257
Activity Score 16
Other
Alistair C.'s picture

good one too

Alistair C.
Activity Score 692
Copywriter
TASTELIFEBETTER's picture

please someone explain this to me

TASTELIFEBETTER
Activity Score 120
STUDENT
cullers's picture

Tigers are big cats. How do we show a big cat? Show a big scratching post.

Not much about scratching posts and baby tigers though and the 1st one is operating on the thought of a giraffe being treated like a human baby, this one is showing a tiger being treated like a cat.

Doesn't work quite as well. But I like big kitties, so I like it a lot.

cullers
Activity Score 332
SCAD
petek's picture

the baby giraffe is much funnier

petek
Activity Score 1894
Creative Director
phoamcor's picture

Looks weird out in the middle of nowhere by a river.
Shouldn't this be downtown? Or somewhere near civilization?
Baby tigers aren't that big.

phoamcor
Activity Score 1284
Saatchi Makak's picture

NICE TRY

Saatchi Makak
Activity Score 246
Singapore
adilicious's picture

amazing!!! being a cat person, i quite like this one!

adilicious
Activity Score 61
Cooky1257's picture

Nice simple and appealing to target audience-though not entirely original strategy.

Cooky1257
Activity Score 16
Other
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