Bone flyover

Agency Network: 
Published/Aired: 
August 2009
Calcium-Sandoz:  Bone flyover
Calcium-Sandoz Ambient Ad -  Bone flyover

Description

Ambient advertisement created by Saatchi & Saatchi, India for Calcium-Sandoz, within the category: Pharmaceutical.

Advertising Agency: Saatchi & Saatchi Mumbai, India
Creative Directors: Juju Basu, Hanoz Mogrelia
Art Director: Sandeep Poyekar
Copywriter: Amit S Acharekar
Production Manager: Anand Siva
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sirvan's picture

Cute.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

dsklan's picture

would work for viagra as well;)

dsklan
Activity Score 1926
Art Director at homeshop
Guest's picture

is it wrong we thought the same thing before reading it? >)

Guest
Blashyrkh's picture

Nope. We thought the same thing.

Blashyrkh
Activity Score 32890
Art Director
Jet Propulsion Lab's picture

Grow up!

; P

Jet Propulsion Lab
Activity Score 10679
Copywriter
yctham's picture

Simple. Done by a battery brand, Energizer in Malaysia also.

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
Guest's picture

Weird that a battery brand would want to promote strong bones.

Guest
yctham's picture

Ha ha... no, same media, different meaning. The battery brand want to promote it's strong and lasting battery power.

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
Guest's picture

Good use of non traditional OOH

http://dearadvertisin.blogspot.com/

Guest
Guest's picture

done!

Guest
Guest's picture

yes done

Guest
AXAY555's picture

ya ya we know it is not a fake ad it is actually done

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Guest's picture

LOL

Guest
just write's picture

gooodddd this is really creative...

just write
Activity Score 651
Copywriter at Banyantree communications
Guest's picture

quite good execution!

Guest
bayron1989's picture

No quiero pensar en ellos, pero parece un gran pene.

bayron1989
hidearshake's picture

Strong.

hidearshake
Activity Score 132
Copywriter
rolling.stone's picture

Good Idea

But had they plastered the entire piller with some material.

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

puppiepoppy's picture

From the thumbnail, it looks like a testicles and a XXXX. :D

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

dearabby's picture

Love it! Lots of commercial copy talks about building strong bones, but to drive home the point about just how strong using this medium is so cute and effective!

dearabby
Activity Score 106
Graphic Designer |

I dream of a day when chickens will be able to cross the road without being questioned regarding their intentions.

corkscrewkibitzer's picture

Great idea.

corkscrewkibitzer
Activity Score 76
De La Salle University - Manila
Guest's picture

wow good

Guest
Guest's picture

zㅋㅋㅋㅋㅋㅋㅋㅋ존나쩐다

Guest
Guest's picture

닥쳐 씨발것들아

Guest
Guest's picture

닥쳐

Guest
Guest's picture

If you have to do it, you might as well do it right.,

Guest
Muneer Bhatti's picture

very nice yaar

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

muneerbhatti@msn.com

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