Tree

Agency Network: 
Published/Aired: 
March 2013
CAIS:  Tree
CAIS Ambient Ad -  Tree

Description

Portuguese tax law, allows you to donate 0.5% of the taxes the Government charges to a charitable institution. CAIS, an institution that helps homeless people, wanted to suggest taxpayers to donate their 0.5% to them. March, the month to fill the Annual Tax Declaration Form is the perfect time to tell Portuguese taxpayers they can take from the Government and give to those in need. Hence being like Robin Hood. So we posted “Robin Hood” like posters on city trees, secured by arrows, with all the information necessary to donate 0.5% to CAIS.

Ambient advertisement created by Ogilvy, Portugal for CAIS, within the category: Public Interest, NGO.

Caption

Be a Robin Taxing Hood. Take 0,5% of the taxes the government charges you and give it to Cais.

case video: http://www.youtube.com/watch?v=OSElZQAVKkE&feature=youtu.be
Advertising Agency: http://www.ogilvy.pt">OgilvyOne, Lisbon, Portugal
Creative Director: Jorge Coelho
Art Director: João Nazaré
Copywriter: Maria João Venâncio
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Highest Rated

Fernando Costa's picture

Nice approach to the theme, love it

Fernando Costa
Activity Score 2
Art Director
Fernando Costa's picture

Nice approach to the theme, love it

Fernando Costa
Activity Score 2
Art Director
kleenex's picture

Loved it.

kleenex
Activity Score 57873
Web Designer/Developer
eins-eins-null's picture

it's no problem to show a fake ad, but it's a problem to lie about that. or why did you not just make a foto?

eins-eins-null
Activity Score 896
Copywriter
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