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Library

Agency Network: 
Published/Aired: 
April 2009
Cafe Crown:  Library
Cafe Crown Ambient Ad -  Library

Description

Art Director:Cumhur Gürses

Ambient advertisement created by Youth Republic, Turkey for Cafe Crown, within the category: Recreation, Leisure.

Advertising Agency: Youth Republic, İstanbul, Turkey
Creative Director: Serhat Gürcü
Copywriters: Utku Yasavul, Çağrı Alıcı
Other additional credits: Seren Pala, Ezgi Sarıoğlu, Barış Özharputlu
Photographer: Furkan Akbayrak
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CurryJ's picture

Interesting idea, I guess...comments, anyone?

CurryJ
Activity Score 949
Copywriter |

================================================
I think; therefore I am

Guest's picture

Great idea

Guest
Guest's picture

great idea!!

Guest
Mandark's picture

first of all...in what IDEAL world the greatest joy of a student is ...reading...are u kidding me? secondly...what if the book i'm looking is the book u put the cover on? that would piss me off!! and then...if u want to go ethical....if a student sees that..his..reading mood will fly iut the window...so...bad!!

i don't like it. do this in a book store that also has a small coffee place...maybe it would work there.

Mandark
Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

anise147's picture

i agree... i would think it is a good thing if i can get students to actually study... i won't want to stop them at all... especially not for coffee...

anise147
Activity Score 42
Graphic Designer
Guest's picture

Good thinkin mate.

Guest
Guest's picture

I like, great idea..

Guest
Guest's picture

very interesting !

Guest
Guest's picture

delicious :)

Guest
corporal_hicks's picture

Yeah, library thing is awkward, could be better in a bookstore etc.
Design is poor, hard to notice at first sight.

corporal_hicks
Activity Score 365
Art Director
Guest's picture

The copywriter should be fired for that badly written write up on the board. Words missing. Shyte grammer....and oh yeah...crap idea.

Guest
Guest's picture

i think the idea is brilliant. however I agree that covering an acual book that the student might be looking for is downright wrong. they should have produced fake books and insert them on the shelves.

Guest
Youth Republic's picture

It was applied only to the books of which there was more than one copy, and it was checked and changed on a daily basis...

Youth Republic
Activity Score 3
Guest's picture

"great idea" are yo sure?

Guest
Guest's picture

personally, i think people don't read enough... so you shouldn't even ask someone to stop reading... stop playing video games... maybe.... it'll rot your brains... besides... more and more people are going online now... they read stuff on the internet... libraries are only good for making out

Guest
Guest's picture

brave and cleverly. way to go...

Guest
Guest's picture

it's exactly out of the box !
May be it would be much better to implement this idea in bookstores.

Guest
Guest's picture

interestingg!

Guest
Guest's picture

it s look like the way kit kat do
???

Guest
Guest's picture

i think great idea :)

Guest
Guest's picture

Get yourself some safe command of the English language before you get out and bother people with your lousy texts.

Guest
Guest's picture

Güzel fikir, metindeki ingilizce hataları düzeltilirse çok daha güzel olacak.

Guest
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