Description
Ambient advertisement created by McCann, Brazil for Cadbury, within the category: Confectionery, Snacks.
Advertising Agency: W/McCann, São Paulo, Brazil
Creative Directors: Tales Bahu, Eric Sulzer
Art Director: Renato Zandoná
Copywriter: Rubens Marinelli
Illustrator: Renato Zandoná
Creative Directors: Tales Bahu, Eric Sulzer
Art Director: Renato Zandoná
Copywriter: Rubens Marinelli
Illustrator: Renato Zandoná
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May 06, 2010 - 15:03brandingworthsp...
Because it is for "Cow Parade" exhibit. People or brands can design cows with artistic ideas and they are placed in certain areas of the city
May 06, 2010 - 20:18MindDrift
What's the message? It takes 15 000 Chiclets to get rid of bad breath? And why a cow? Meat doesn't cause bad breath as much as onion and garlic.
It looks like random art to me. Not an ad.
Art Director
May 07, 2010 - 15:01fabiomarquesf
Cow parade! That's why a cow.
Maybe if it were for the garlic or onion parade they would've done an onion made out of chiclets.
Copywriter
May 07, 2010 - 5:52hufflepoff
Yeah Im not seeing the ad in this cow... cool art though.
Art Director at shwing
May 07, 2010 - 10:12aRianna23
excellent execution! great idea...
Media Buyer at CultureSpan Marketing
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