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ChuckNorris's picture

wtf??

ChuckNorris
Activity Score 834
Creative Director
the_ashlands's picture

i realize this is a foreign name that i'm not inherently familiar with...but i would never remember that name nevermind their info, or a commonplace name for that matter, if i ate the persons card. nice idea...however, it feel this may be the wrong application.

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

thinkFRESHdesign's picture

Agreed. Relates well to the position that is listed on the 'edible' business card - but wrong application for sure. Reminds me of those chocolate business cards. Creative - but once it's gone - well, it's gone.

thinkFRESHdesign
Activity Score 242
Other |

original doodles + creative sweat = thinkingfresh.ca

kre8's picture

i think this is cool.
it's a different area, the whole edible paper thing.
think its cool to do it for a headhunter, but wonder if the edible paper could have been used better on another client/brand.
that being said, cant think of any straight away...

kre8
Activity Score 989
Copywriter
the_ashlands's picture

maybe as a card you give a headhunter...then they could eat their kill

or...as one of those pos tents you find in chain restaurants that sit on your table...it could be a mint ad that you could eat after dinner that actually tastes like a mint...

...definitely not a headhunters business card, fo sho

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

pindaro's picture

This is brilliant...it should also come with a pencil and another piece of paper so people can actually write the number and the name!!
you can even make the second piece of paper edible to engage the target better!!

I mean.... the edible paper is ok, the use on a business card ...well....is kinda....wrong.

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

popdistortion's picture

Great. Finally someone used the edible paper. Not for this product but the fact that it's edible alone makes it interesting enough for most. The consumers will love this.

popdistortion
Activity Score 1592
kandi's picture

It's great! Might be nice for some strip joints or adult shops too.

kandi
Activity Score 204
Art Director
Skor's picture

I think the best thing this could work for is fliers for restaurants..

imagine.. someone hands you a flyer for Mcdonalds.. with a pic of a juicy succulent BIG MAC
on it.. and then you eat it.. and it tastes like a big mac.. and now you want more..!!!

mmmmmm...big mac...!!!

Skor
Activity Score 208
Copywriter
thinkFRESHdesign's picture

Haha - why order BigMacs then? You could just eat the ads of BigMacs on those flyers for free.

thinkFRESHdesign
Activity Score 242
Other |

original doodles + creative sweat = thinkingfresh.ca

01.atul's picture

I don't know what to say, I think it'll not work properly!

01.atul
Activity Score 8
Creative Director
purplesimon's picture

I think that the card probably has more nutritional value than a Big Mac.

Now, what's the number for that headhunter? Anyone?

purplesimon
Activity Score 473
Copywriter at Euro RSCG
rubberstamp's picture

wah! edible! secret! waaaah!

rubberstamp
Activity Score 66
Graphic Designer
drunk dave's picture

Great idea. Well done.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
2workitt's picture

Mmmmm, good idea, but will I eat someone whom I don't know's business card? No.
Germ factory comes to mind. It would have been cool if it was gum.

2workitt
Activity Score 44
Creative Director
the_ashlands's picture

good point!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

CDart's picture

I like the concept... But yes it feel this may be the wrong application, i think this kind of fliers are for restaurants...

CDart
Activity Score 54
Creative Director
addyhoch10's picture

c'mon guys, be honest: nobody would actually eat this card:
a) edible paper doesn't taste that good and b) it's most likely highly contaminated with germs (who knows if Aert van Seggelen washes his hands every time he squeezed his little Aerty?)
I wouldn't eat it either if it was a gum.
my only concern would be that the card could turn into a sticky mess once put into a wallet.
funny idea though

addyhoch10
Activity Score 2592
Art Director
drunk dave's picture

It's not meant to be eaten... do you guys know what a head hunter is? If you get the card you memorise the number because you don't want you're boss to find out that you're seeing a headhunter. And that's why you'd eat the card... which of course you're not going to be, but the concept is there.

drunk dave
Activity Score 1066
Copywriter at Publicis South Africa
addyhoch10's picture

yeah dave i got that. this is a great concept but i doubt it would work as a real business card so it smells kinda scammy to me. good creative thinking though

addyhoch10
Activity Score 2592
Art Director
Desi's picture

Love this. Please send me some cards for lunch :)

Desi
Activity Score 1042
slim's picture

Brilliant. A lot of ppl seem to be over-thinking it when it's really very simple, not to mention lateral. You recieve the headhunter's card, then, like a spy, you eat it. Why? Because they're obviously a very important industry player and being caught with their card in your possession could be dangerous to your career's health. That's it. Forget the nutritional value, forget whether ppl will actually eat it. It's not important. The idea's important, and the idea's great.

slim
Activity Score 1047
Copywriter
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Bassfisherman
Claudia76798687's picture

Smart idea. Very cool.

Claudia76798687
Guest's picture

IT DOES MAKE SENSE. It's a headhunter. A headhunter gives cards to people in a job that can't let their current employer know that they are looking for a new job. Thus this card once the info is taken can be destroyed/eaten.

Guest
AmandaMoo's picture

Maybe they should have taste testing cards. Advertising for the new taco place by making their cards tasting like their tacos. When the card is gone, you will still remember if you liked the place. I guess 'technology' needs to come a little further for this concept.

AmandaMoo
Activity Score 26
Academy of Art University
AmandaMoo's picture

Just saw your post skor! you know what they say about great minds.

AmandaMoo
Activity Score 26
Academy of Art University
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