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iT-iS-i's picture

Borrowed concept...

Who turned the world upside down?

Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Wordnerd's picture

Hm, does this really pass as a business-card? it's rather a give-away which is advertising. the strategy is clever, but a lawyer should be more discrete i guess. those expicit pictograms and that colour whould make me feel exploited

Activity Score 6620
cush's picture

Unless you leave the business cards at the lawyer's own reception area for people to take, or if the lawyer gives them out in a business context... But to leave them at motels? This is advertising no matter how you cut it.

Activity Score 30
TheTrickster's picture

You're right. This is advertising, no doubt about it. Hence, this ambient piece is illegal. But when I think about it, I actually like illegal things...

Activity Score 53
Copywriter |


Signe_S's picture

Sorry but this does nothing for me. I´ve seen many genious business card ideas, but it takes more than this.

Activity Score 353
Art Director at My own company
TrainRunner's picture

I think its a pretty damn good business card for a lawyer. you can't compair a lawyer's business card to any other business card out there (apples and oranges). i don't know about you, but i've never seen any good creative for a lawyer before...at least around here.

Activity Score 223
Art Director
Wordnerd's picture

Yeah, well as they state in the description, lawyers aren't allowed to advertise. So, question here is: is that really a business-card or just advertising titled "business-card". I'm with the second

Activity Score 6620
adrianapr's picture

how about this one (a divorce lawyer business card): it was like "split" on the exact middle (these lines they put for you to cut, you know?), and had the exact same information in both sides... hahahahaa. I loved it, don't remember country or agency but it was very very good.

Activity Score 1250
Olafski001's picture

nothing to do with a bussiness card but i do like the idea
not brilliant, but good enough

Activity Score 1183
Copywriter |
cush's picture

Actually, there is one lawyer's business card that I feel is pretty damn good. I can't remember where I saw it, and hope I do it justice with this explanation:

This card at first glance looks like any normal business card. But there's a perforated line in the middle that splits the card in half. And I seem to remember that the business info was repeated, one on each side of the perforation.

As for this card up here, I feel that the concept is weak. To put your business info on the back of a condom package, and then to place the condoms at a motel is a media placement idea. Concept-wise, from affairs to condoms and from affairs to divorce, well, yes there is some form of a link, but to me, it's a very weak link.

Anyhoo, the lawyer apparently got more business calls out of this idea. It did the job, we can't fault that.

Activity Score 30
comAd's picture

confusion profusion.

Activity Score 162
Totto's picture

New world order.

Activity Score 685
Copywriter |

Intelligent ads are the need of the hour.

ooops's picture


Activity Score 448
unaquestionediali's picture

nice, good media!

Activity Score 482
Copywriter |

in advertising SCRIPTA VOLANT

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