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Agency Network: 
Published/Aired: 
June 2016

Description

There are special seats on Korean public transportation for expectant mothers labeled ‘Priority Seating for Pregnant Women.’ According to statistics, however, the rate of actual use of this special seating by pregnant women is far below what it should be. Some passengers ignore signage and sit in these areas because newly pregnant women are not noticeable. Additionally, pregnant women may feel rude requesting to other people to vacate their seats.

Ambient advertisement created by Daehong, South Korea for Busan, within the category: Public Interest, NGO.

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Highest Rated

Creative hunter's picture

nice!!!!

Creative hunter
Activity Score 5
Creative hunter's picture

nice!!!!

Creative hunter
Activity Score 5
damnson's picture

Very nice.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Guernica's picture

Damn nice

Guernica
Activity Score 14
Copywriter at DaeHong Communications
Dzsoi's picture

Wow that is one extremely expensive idea.

Dzsoi
Activity Score 8611
Copywriter
kleenex's picture

Butt I like it though.

kleenex
Activity Score 58793
Web Designer/Developer
halaby87's picture

ok

halaby87
Activity Score 10500
Marketing Manager |

M.Halaby

Bogeyman's picture

I like the idea. It's just unfortunate that we still need technology for what should already be common courtesy.

Bogeyman
Activity Score 80
Producer/Director at TV5 Network Inc. |

Don't knock drunk guys in bars; it means they're not driving. -- Richard Gere, The Runaway Bride

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