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Lipstick

Campaign
Agency Network: 
Published/Aired: 
December 2009
Burt’s Bees:  Lipstick

Description

Ambient advertisement created by Zig, Canada for Burt’s Bees, within the category: Health.

Caption

How much lipstick will you eat in your lifetime?

Advertising Agency: zig, Canada
Executive Creative Director: Martin Beauvais
Art Director: Briony Wilson
Writer: Lorraine Tao
Coach: Lynda Torneck
Planner: Doug Potwin
Team Leader: Leslie Hunter
Project Manager: Anne Cayer
Studio: Cathy Lam, William Leung
Retoucher: Jeremy Thompson
Print Production: Jen Dark
Media Director: Laurissa Stebeleski
Builders: Performance Solutions
Photographer: Dave Sloan
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Highest Rated

jamesrothenburg's picture

It's cold in Canada, lot's of people go to the mall in winter.

jamesrothenburg
Activity Score 554
Art Director
morse's picture

This is very good!

morse
Activity Score 18159
Art Director |

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Pedestrian's picture

Kind of a weird media placement isn't it? I haven't been to Canada much, but I'd imagine that they don't normally have plates and forks just sitting under glass in the middle of a mall.

Oddly this might have worked better in print.

Pedestrian
Activity Score 492
jamesrothenburg's picture

It's cold in Canada, lot's of people go to the mall in winter.

jamesrothenburg
Activity Score 554
Art Director
jackmancer2017's picture

To me, this is the only one that works, because it says 100% natural.

jackmancer2017
Monkey1979's picture

I like this a lot. What an unusual angle to take to sell something natural.

Not that I wear lipstick much (only weekends), but this is innovative.

Monkey1979
Activity Score 56
Graphic Designer
satrianee's picture

That idea never makes a woman pay for it. Product is for beauty, and should be presented beautifully.

With so many women at the team, I can't belive the execution.

satrianee
Activity Score 3748
Migzter13's picture

wow.. striking! Good Copy!

Migzter13
Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

rolling.stone's picture

OK idea

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

scarfinati's picture

Kind of a fuzzy idea. Why isnt a lipstick on the dish instead of a big box?

Girl in pic has a killer body

scarfinati
Activity Score 843
Art Director
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