T-shirt design for orphans

February 2014
Bureau of Civil Affairs Ambient Ad -  T-shirt design for orphans


Brief: A lot of babies become orphans after the earthquake, they cannot enter the new family because people don't know much about the adoption process.

Idea: We printed a picture of the baby in the back of the t-shirt, and as work wear for staff of public campaign, and distributed to the adoption applicants and donors.

Result: Which greatly attracts public attention by the special form of Visual Media and interpersonal communication ,and easy to reach out to communities, schools, shopping malls, commercial buildings, and other occasions through fluidity of medium. The dissemination event becomes a Topic, and continued to receive telephone counselling after a week.

Creative: Li Cheng Rui
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MissUnderstood's picture

Unique concept. Definitely inspires double takes

Activity Score 70
Administrative at Bank