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sherman's picture

wow!

sherman
Activity Score 153
Other
MarceloG's picture

Very clever! Perfect.

MarceloG
Activity Score 820
Copywriter
tjb1970's picture

not sure i get this one... what's the idea?

tjb1970
Activity Score 492
Creative Director
miko1aj's picture

layout of this ad is the exact graphic of the pole in the game monopoly. As i rememmber on that yellow space you should place some plastic buildings. Very nice idea.

miko1aj
Activity Score 3086
ArchieLeech's picture

It's nice but DDB London did a better version of this idea last year when they turned the whole of London into a giant monopoly board. I think it was awarded at Cannes last year.

ArchieLeech
Activity Score 82
Creative Director
MarceloG's picture

Does someone have this ad??

MarceloG
Activity Score 820
Copywriter
Beatboxer's picture

The point of this Ad is to translate the monopoly space to the equivalent existing street. The ad is in the actual Avenida Fontes Pereira de Melo (one of the existing in the portuguese version of Monopoly), and the building is supposed to symbolize the ones you use in the game.

Beatboxer
Activity Score 1517
Copywriter
dookievil's picture

genial

dookievil
Activity Score 92
Copywriter
Carlos Duty's picture

si fuera un btl real en la ciudad sería excelente.
pero como gráfica, harto fome.

Carlos Duty
Activity Score 96
Copywriter
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