Agency Network: 
April 2011


Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. 
A giant pool table over 7x3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club. 
“Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Fox Sports and ESPN broadcasted live. Poolball is now touring around bars and pubs of Buenos Aires.

Ambient advertisement created by Ogilvy, Argentina for Budweiser, within the category: Alcoholic Drinks.

Advertising Agency: Ogilvy, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Federico Fragola
Art Director: Tomás Lavagno
General Manager: Germán Yunes
Managing Director: Diego Raspo
Account Director: Georgina Roccatagliata
Account Executives: Giselle Estevez, Jazmín Salas
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Guillermo Astobiza
Production House: Awards Cine
Table Developers: Sodapasta
Director: Viviano Romero
Executive Producer: Guadalupe Gallardo
Director of Photography: Pablo Iacovone
Edition: Viviano Romero
Post Production: La Sociedad Post
Music Designer: Mariano Iezzi / CCCI
Responsible for the client: Pablo Beltrán
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Highest Rated

Ron Burgundy's picture

please tell me this setup tours the metro bar scene...if so, genius

Ron Burgundy
Activity Score 1616
Art Director at Southern California
morse's picture

This is just perfect. I really want to play this game, and I will hunt down where I can do that in Argentina.

Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Mr. Green's picture

Clap clap! Amazing idea and funny video. Too bad the Argentine national team sucks in every single World Cup.

Mr. Green
Activity Score 112
Art Director at Porco Preto advertising
Ron Burgundy's picture

please tell me this setup tours the metro bar scene...if so, genius

Ron Burgundy
Activity Score 1616
Art Director at Southern California
RonVerse's picture

this is award winning stuff, they created a new sport! wow!

Activity Score 205
Prof's picture

argentinians really love their bars don't they? ;)

great stuff, easy award

Activity Score 1421
Copywriter |

Quite really.

rakel's picture

great idea.

Activity Score 244
Photographer at Escuela de Creativos Publicitarios de la Argentina
Guile's picture

Crazy as usual. Great!

Activity Score 89
Producer/Director at Cabaret Studio
Boxey's picture


Activity Score 8847
Melaleuca In-House
Helmet Chrome's picture

Great creative, horrible beer.

Helmet Chrome
Activity Score 254
Art Director
Endeio's picture

This is absolutely amazing! Promo, direct, media... Many lions will come

Activity Score 268
Ivancette's picture

THIS IS GREAT REAL WORK!!! Muy bien señores, que insight con dinamita!!!

Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

Yarp's picture

Maybe it's a cultural thing, but in the US pool can be found at almost every sports bar. Some sort of dancing/soccer game would be a closer fit to their nightlife+sports idea. That said, I do think it's a really cool game...

Activity Score 375
Copywriter at Freelance
chouette's picture

Moccasin effect. Love it.

Activity Score 69
TatiiiAlmeida's picture

It's amazing! I am woman and I want play soccer now drinking some Budweisers lol

Activity Score 160
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos | www.tubacabos.com.br

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