Goal in the dark

Agency Network: 
May 2012


Men have 2 big passions: football/soccer & nightlife. They dont seem to get along sometimes. For that reason, we decided to join them and play a football/soccer match on a dance floor.

Idea: We produced the first football/soccer match placed on the dance floor. And to make that possible, we created special suits that glow in the dark. Besides the football field, the (net) goal, the ball and the two referee cards also glow. A DJ was setting the music, the mood, while people enjoyed the party, drinking cool Budweiser. Finally, football came into nightlife.

Ambient advertisement created by Ogilvy, Argentina for Budweiser, within the category: Alcoholic Drinks.

Advertising Agency: Ogilvy Action, Argentina
General Creative Director: Silvio Panizza
Creative Directors: Alejandro Garone, Rodrigo Isaia
Copywriter: Felipe Autran
Art Director: Tiago Salgueiro
General Manager: Marco Chiossone
Managing Director: Karina Aiello
Account Director: Georgina Roccatagliata
Account Executives: Jazmín Salas, Mijal Sus
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Martín Cecchi, Pedro Dufou
Production House: Muu cine
Table Developers: FX Studios
Director: Alejandro Rey
Executive Producer: Guido Rotemberg
General Production: María Rosa Godoy, Juan Maidana
Director of Photography: Federico Cantini
Edition: Lucas Bottaro
Post Production: Jaqueline Eckerdt, Mechi Serrano
Music Designer: Rifle
Responsible for the client: Pablo Beltrán, Marcos Ottone
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Highest Rated

naghihimutuc's picture

Holy wow, that looked like it was a lot of fun.

Activity Score 82
khronos's picture


Activity Score 994
stickynotes's picture

looks great, but it seems they had to create a problem to give a solution..

Activity Score 1094
kleenex's picture

I agree, but it seemed fun.

Activity Score 58777
Web Designer/Developer
FlorPalazzolo's picture

Mmmm, it makes some noise for me. Sports and alcohol are not supposed to match.

Activity Score 29
Planner at Universidad Caece
hoozn's picture


Probably not all sports are suitable for the advertisment of alcoholic beverages. But football and beer? C'mon.
Many football clubs are sponsored by beer companies, and so are the biggest events like WC and regional cups. Also, for most football fans beer and celebrations before and after the game are probably the most important part of the whole sport.

Activity Score 355
Vienna |

who cares? ima play some tunes instead http://www.mixcloud.com/hoozn/

Mtqiu's picture

Sports and alcohol are not supposed to match

Activity Score 7
kalpesh78's picture


Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

naghihimutuc's picture

Holy wow, that looked like it was a lot of fun.

Activity Score 82
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