Agency Network: 
Published/Aired: 
December 2009
BudgetAir.nl:  T-shirts
BudgetAir.nl Ambient Ad -  T-shirts

Description

Dutch broker BudgetAir.nl sells the cheapest plane tickets, guaranteed. So they sent several promotor-travellers to the international airport of Amsterdam, wearing these provocative T-shirts. The objective: evoking jealousy among all other travellers. Even the passengers on the plane were informed. All flight long.

Ambient advertisement created by New Message, Netherlands for BudgetAir.nl, within the category: Transport.

Advertising Agency: New Message, Amsterdam, The Netherlands
Creative Directors: Lennart Wienecke, Hugo Rütter
Art Director: Chris Sant
Copywriter: Dieuwer Bulthuis
Illustrator: Michel Robert
Account director: Anne-Britt van Uchelen
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Highest Rated

CrackerJackFlash's picture

:]

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

Anov Communication's picture

That's what I call ... being extrem / forever more !

Anov Communication
Activity Score 42
JopyCunior's picture

f*****g simple! niiiice

JopyCunior
Activity Score 223
Copywriter
hilazon's picture

prutsers!

hilazon
Activity Score 150
alejulimaty's picture

simple

alejulimaty
Activity Score 842
brother buenos aires
Roger Keynes's picture

In their face? Yes.
Clever? Hmmm.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

CrackerJackFlash's picture

:]

CrackerJackFlash
Activity Score 19604
Creative Director at CrackerJackFlash |

www.crackerjackflash.com

brandingworthspreading's picture

It was obviously noticed more than an expensive billboard. There is certain envy when you realize someone flew to the same destination as you for a lower price. It's good.

brandingworthsp...
Activity Score 648
Copywriter at brandingworthspreading.com |

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kagzmainah's picture

i like the attitude in the copy

kagzmainah
Activity Score 631
Graphic Designer
rolling.stone's picture

good

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

suzie_y's picture

Love It!

suzie_y
Activity Score 16
Art Director at 2 Brained Monkey
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