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whoberee's picture

Good idea...too bad the bubblewrap thing was already done by playstation.

Activity Score 55
Lol's picture

Here is another one. Very recent by the way.


Activity Score 127
Bundy Agency's picture

Doesn't TBWA have playstation aswell.
perhaps they bought bulk bubble wrap and are now going to include it for every client

Bundy Agency
Activity Score 597
Art Director
hirataro's picture

Here are another "bubble ads" in Tokyo.
Maybe the message was "Mod's keeps the air in your hair".

(Sorry for Japanese only)

Activity Score 2
tantrik_indian's picture

So if someone used one tool or "idea" to communicate once, it can't be used again to communicate another "idea" better?

May I quote = There are no new ideas. There are only new ways of making them felt.--Audre Lorde ("Poetry Is Not a Luxury" Chrysalis)

~~be cool eh!~~

Activity Score 953
Copywriter |

~~this paranoid survived!~~

puppiepoppy's picture

If the idea is re-suse again, just make damn sure it's a spot-on and a winner! In this case, this suxs. What has bubble wrap got to do with Cellulite.

Activity Score 1634
Creative Director |


tantrik_indian's picture

Ain't the done sayers irritating.
~~be cool eh!~~

Activity Score 953
Copywriter |

~~this paranoid survived!~~

andrej dwin's picture

besides it has been done, it doesn't really work for me.
the antithesis of cellulite should be smooth skin, shouldn't it?

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andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

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natts's picture

I think it works well for the customers. It make girls remember the feeling of pressing your skin to see how much cellulite you have and the idea that you can get rid of it easily and with a funny interactive way. For me it´s a good adaptation for the bubble wrap thus the target and the purpose of the PSP and this one is completely different.
I agree with tantrik

Activity Score 112
Art Director |


ilovegreatads's picture

Am with natts and tantrik - cos it's got an insightful 'hey i've been there' moment brought alive by the bubblewrap. Seems authentic too, unlike a lot of stuff in the 'barcode ad of the year' category for instance.

Activity Score 312
Creative Director
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