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Soccer

Campaign
Agency Network: 
Published/Aired: 
December 2007
BSW:  Soccer

Description

Ambient advertisement created by FCB, Switzerland for BSW, within the category: Public Interest, NGO.

Caption

Children know no boundaries. Drive carefully.

Advertising Agency: DraftFCB/Lowe Group, Zürich/Wallisellen, Switzerland
Executive Creative Director: Keith Loell
Copywriter: Iris Alder
Art Director: Fernando Perez
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erhanali's picture

if this is not a magazine ad, it will not work outdoor. Nice idea on print.

erhanali
Activity Score 368
Copywriter |

"Everyday is one short life"

www.erhanali.blogspot.com/

teenie's picture

I'm curious - why don't you think it will work outdoors? It makes for a perfect outdoor ad, where people will run over the drawings and think twice about children being out on the street. It puts drivers right in the middle of the ad, where it implicates them. I think that's the strongest part of the concept.

teenie
Activity Score 1894
Copywriter
Charlie Pratt's picture

Great concept! Wish it was feasible for public use..

http://www.charlieprattdesign.com

Charlie Pratt
Activity Score 427
redux52000's picture

This would actualy work great in my neighborhood. Awesome concept!

redux52000
Activity Score 12
Banana Graphics Inc., Fuer |

HP

Tincho's picture

Woow! this is great! ...and they mixed ambient with outdoor prints.

Powerfull.

Tincho
Activity Score 1093
Art Director
michelangelo_of_ad's picture

love the concept, but not the practicality of it...

michelangelo_of_ad
Activity Score 408

"The creative person wants to be a know-it-all. He wants to know about all kinds of things: ancient history, nineteenth-century mathematics, current manufacturing techniques, flower arranging, and hog futures..."- Carl Ally, ad exec

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