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SeanMartin's picture

Huh? Okay, kinda lost here. What's the story behind this ambient?

anda's picture

I don´t understand....what´s the idea?

Activity Score 6
Mandark's picture

is this a print or an actual box that shoes come in?
the idea is small pleasures, guilty plesures that women have, using a credit card that's not theirs, keeping stuff in shoe boxes...if it's a box i like it, if it's a print ...half an idea...

Activity Score 403
copywriter |

"U think it's perfect?! Press delete and start again!"

sneakyhands's picture

maybe as packaging, but ambient just sounds like trash on the street.

Activity Score 1857
unaquestionediali's picture

nobody had the idea to browse the website?
please guys, quit commenting without thinking.

the work is nice!

Activity Score 484
Copywriter |

in advertising SCRIPTA VOLANT

SeanMartin's picture

Sorry, does anyone *see* a link to their website?

Yeah, it's *nice*. But it's not scoring any real points.

sneakyhands's picture

what does that tell you about people who come across one of these boxes? they probably won't whip out their iphones and pull up a flash heavy site either. plus, if that's the call to action it's not strong enough. every brand these days does, or should, have www before and .com (or .something) after their name. url's are just the new kids in the clutter.

Activity Score 1857
BFB's picture

They have a website on the box. On the other hand, I agree. Nobody's going to look in the website to find out what the hell this is about and if this is the point, it ain't working.
The site, as long as we're on it, is terrible. Bad way to show the product.

Activity Score 936
kurtberengeiger's picture

As long as I was on it, the website was more than just terrible. It was awful.

Activity Score 7357
CR_AD's picture

If a just packaging it's beautful !


Activity Score 413
yctham's picture

Yea, we can see the visual differentiation of the brand at the packaging. good one! =) The only question is: does it only target on woman market?

Activity Score 178
Planner at Limkokwing University of Creative Technology
elitistjerk's picture

Quoting the Onion..."everything I don't understand is stupid."

The three boxes are all things women have been doing for ages now with shoe boxes - we keep shoe boxes we really love and use them as storage and do all sorts of things with them.

Shoe boxes for keeping letters - check
Using your boyfriend's card - check
Buying shoes to make yourself feel better - check

The boxes are giving us an a-okay for continuing doing these things without needing an excuse. We make those up usually.

Activity Score 54
Guest commenter's picture

dumbhead...the site is equally stpd..it dsnt wrk!!!!!!!

Guest commenter
Granger's picture

it's a shoebox. And it looks great! What the ( ) makes you think of ambient, you creative genius???

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