Virtual reality USA

Agency Network: 
December 2014


The campaign, which has covered the city centres of in Milan, Frankfurt and Paris, allowed European customers to test out the technology by riding a bucking bronco in Texas, roller-skating down a Californian boardwalk and ice-skating in New York’s Bryant Park.

Ambient advertisement created by ProjectionArtworks, United Kingdom for British Airways, within the category: Transport.

Advertising Agency: ProjectionArtworks, UK
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@minas_mars's picture

Nice use of Oculus Rift.

Activity Score 1726
Art Director at TBWA |

I'm gonna try say something positive

kleenex's picture

not bad.

Activity Score 53787
Web Designer/Developer
damnson's picture

Good idea.

Activity Score 11517
Copywriter |

An axe murderer of ads.

Dzsoi's picture

Technology is smart, ambient is nothing special.

Activity Score 8559
Copywriter at Brightly
Diego Zarulli's picture

In my opinion Airlines and advertising agencies are going in the right direction in stimulating to travel:

In this ADV (and in another one I'm watching in these days) people can feel the emotions of travelling and, when the sensation ends (in that case removing the viewer 3d) they, maybe, want to feel again that emotion...and to do so, the must travel.

Diego Zarulli
Activity Score 82