Thick yoghurt

Agency Network: 
March 2009
Britannia:  Thick yoghurt


Ambient advertisement created by Grey, India for Britannia, within the category: Food.

Advertising Agency: Grey, Delhi, India
Creative Director: Shalini Dam
Copywriter: Arko Provo Bose
Art Directors: Sanover Srivastav
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CurryJ's picture

Any results?

Activity Score 949
Copywriter |

I think; therefore I am

Guest's picture

Scam ideas at their best. I wish the creative director had gone thru the award books before giving approvals on these executions. The ideas (all 3) lack imaginative thinking. They are trite and kidish.

Guest's picture

Done, done, done.
McDonalds milkshake billboard.

Guest's picture

Second that. And if McDonald's beats you to the punch, that's saying something.

Guest's picture

good... nice. would have been better in Print Ad. Chhers

CoAl's picture

Would have thought of a yogurt carpet lake, clearly suspension's solution is better...

Activity Score 18
iT-iS-i's picture

Who wants yogurt that thick, then again, who wants to see this crap.

:: Choose your words wisely or I'll stab you with a point of view ::

Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

Guest's picture

blunt copy Heinz tomato ketchup

dylank's picture

DQ Blizzard and McDonalds had different executions, same idea.

Activity Score 47
Art Director Chicago
NatalieM's picture

An interesting idea. I wonder how it was taken in the marketplace...

Personally I wouldn't want yogurt that can "stand up," but I get the idea.


Activity Score 1685
Topolewski |


arvin's picture


Activity Score 341
Blair Semenoff's picture

I wonder how many people walked into the damn things?

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

Screw the world Arko. A lot of famous artists were criticised in their times like Van Gogh...but after their death...

capywriter's picture

it's an idea that works if the product is still inside and really stays in. Not having the product there is admitting that it's fake and that the yoghurt isn't that thick at all. It would be shattered all over the floor.

Activity Score 5513
Copywriter at Freelance
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