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Agency Network: 
Published/Aired: 
July 2012
Bridgestone:  Tire Safety Wall
Bridgestone Ambient Ad -  Tire Safety Wall

Description

The Solution: Using Bridgestone’s tires, we created the region’s first tire safety barrier for the roads. The location? One of the most accident-prone areas. Conforming to the tire wall designs made by the Motor Racing Authorities. we placed hundreds of used tires to help withstand vehicle impact and prevent injuries to passengers. Vlfith the help of Greater Lebanon Municipal. we turned one of the most dangerous corners into a safe zone.

The Result: In just a few weeks. the road and traffic authorities have approached Bridgestone to expand the safety program nation-wide. Accidents in the municipality are down 64% in comparison to last year’s figures for the same period. Awareness is improving by the day. But more importantly, people are slowing down on the highway – even if it’s just to see and read the message. Proof that Bridgestone tires do make roads safer.

Ambient advertisement created by BBDO, United Arab Emirates for Bridgestone, within the category: Automotive.

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Highest Rated

jackblack's picture

Thanks for allowing us to take turns at top speed.

jackblack
Activity Score 2362
Art Director
kalpesh78's picture

Amit kapoor and Dinesh Tharippa. Come to India. These are there at every corner every turn. whats the idea in this?

BTW these tires need to be tied together tethered to something solid. usually a rock or an iron nail in the ground. Tires will just fly off on an impact with a car.

kalpesh78
Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Roger Keynes's picture
Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

jackblack's picture

Thanks for allowing us to take turns at top speed.

jackblack
Activity Score 2362
Art Director
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