Bridgestone Bike Booth

Agency Network: 
February 2013


When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we decided to create the world's first MTB-activated photo booth. 600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, excitement and growth. Who will show the most #Passion4Performance?

Production Company:
In partnership with:

Ambient advertisement created by tinMan Digital, South Africa for Bridgestone, within the category: Automotive.

Advertising Agency: tinMan Digital, Centurion, South Africa
Directors: Ruan Strydom, Johan Oosthuizen, Riaan Nel
Client Director: Mike Eksteen (Amnicomm)
Strategist / Producer: Charl Diener
Technician: Roelf Daling
Photographer: Jurgens Johannes Burger
Videographer: Adam Heyns
Log in to post comments
kleenex's picture

Nice idea, just not that special.

Activity Score 58777
Web Designer/Developer
Featured Content

Latest Collections