Agency Network: 
Published/Aired: 
May 2010
Brandhouse Drive Dry:  Evidence Bags
Brandhouse Drive Dry Ambient Ad -  Evidence Bags

Description

Brandhouse liquor company's Drive Dry initiative wanted to confront South African's nonchalant attitude towards drinking and driving. Potential drunk drivers needed to be reached at the crucial time when they are thinking of driving home after a party. The thought that drinking and driving turns your car into a murder weapon led to the idea of placing cars inside giant evidence bags. Watch the video.

Ambient advertisement created by FoxP2, South Africa for Brandhouse Drive Dry, within the category: Public Interest, NGO.

Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Directors: Reijer van der Vlugt
Copywriter: Justin Osburn
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shitmonk's picture

when i first read the teaser line, i thought it was all the pieces of the car placed in evidence bags one by one, that would have been more effective imo.

shitmonk
Activity Score 463
Hiperion's picture

good idea

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
kindlovingsoul's picture

Great concept. I would have placed a slightly damaged vehicle in the bag for a stronger visual though... but the idea is very good.

kindlovingsoul
Activity Score 82
Copywriter
divschadha's picture

I like the idea....its a naice way to communicate the message, however, like someone above said, slightly damaged car or maybe with some blood stains would have created a better impact leaving people slightly horrified too.

divschadha
Activity Score 29
Copywriter at eBay |

Divya Chadha

Galo's picture

Really, really nice idea!!

Galo
Activity Score 446
Copywriter
Safi27's picture

Muy bueno!! Un gran impacto!!

Safi27
Activity Score 47
Art Director at Art Dirrector at Saatchi&Saatchi Healthcare, Barcelona, Spain
ErickStow's picture

Cleh-heh-verrrrrrr!

ErickStow
Activity Score 69
Graphic Designer at Graduated Texas Tech University
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