Description
Campaign against violence and child sexual abuse. Stay on our side. Report it.
Creative Director: Rogério Alves
Art Director: Luiz Dias
Copywriter: Rogério Alves
Photographer: Philippe Arruda

Yup, the work from DDB International Malaysia, Volkswagen Golf R32: Landmarks.
this is so good because you literally have to be on the right side (as in the standing to the right of the poster and looking left) to see the kid is happy

Muito bom, parabéns.

gimmicky

ducaralho!
Junior Crocetta.
looks nice and sure people love this kind of visual plays... but doesn't 'stay on our side' sounds a little bit forced?

seen it too many times before

Do you remember cannes 2001?
Sorry!!!!!
Good but done.
Weak but strong
White but black
Up but down
In but out
Arse but mouth.
Looks like my day just got filled up.
Doin' it for the points

Legal e simples, como toda grande sacada. Parabéns!

It would work better if it was real.


como roban recursos estos brasucas.