In Brazil there are over 11 million women who raise their children alone.
(Source: IBGE - Brazilian Institute of Geography and Statistics)
Most of them are black, low-income women, who live in serious social vulnerability, suffer with discrimination and are underemployed.
(Source: UN Women)
This family structure is very common in the football world
Ambient advertisement created by Agencia3, Brazil for Botafogo, within the category: Public Interest, NGO.
VP Creative Director: Paulo Castro
Creative Director: Daniel Bonela
Art Director: Diego Guerhardt
Copywriter: Saul Gervasio, Pedro Queiroz
Art Assistant: Rafaela Roquette
Head Strategy: Roberto Vianello
Account Manager: Rafaella Eyer, Juliana Fernandes
Project Director: Deborah Peixoto
Art Finalists: Cláudio Mata, Mônica Conceição
Graphic Production: Ajuste Fino
Film Production: Brokolis
Sound Production: Nova Onda
Extras Images: Botafogo TV, DFA Imagens Aéreas
Photographers: Vítor Silva e Rogério Faissal
Approval: Marcelo Fonseca (Botafogo), Ana Carolina Querino, Carolina Ferracini, Isabel Clavelin (UN Women)