Bol.com is the largest e-commerce player in the Netherlands and they reached the age of 18 years recently. In the Netherlands, and in most European countries, this is the age where you can officially drive a car by your own. This was a perfect reason for bol.com to celebrate this moment – following a creative concept by Buutvrij – to ask Dutch designers Ionie Chamilaki and Titia Dane from design studio I O I A and free hand builder Joost de Boer of Entrepreneur collective Schaalwerk, to create a car. Detail: bol.com doesn’t sell cars in their offering of 15 million products.
A dog leash as a seat belt, a barbecue plate for the car grill and spatulas as pedals; the self-built car of Dutch online retail brand bol.com is something special. Recently bol.com reached the “adult” age of 18 years – in the Netherlands, an age at which you can’t wait to officially get behind the wheel of your car and just drive. It’s also the reason why bol.com is celebrating this birthday with the development of a special car, the bol.com “Winkelwagen”, Dutch for shopping cart. The car consists of 223 items from the webshop’s wide offering. For those who love a challenge, it can be ordered as a ‘do-it-yourself kit’ until the end of May 2017.
Ambient advertisement created by Buutvrij for life, Netherlands for bol.com, within the category: Retail Services.
Creative Director: Reuben Alexander
Creative Team: Glenn van de Dood, Lotte den Toonder, Boudewijn Bosman
Project Manager: Miranda Kasius
PR & Social Agency: Lewis
Creative Director: Gijs Moonen
PR Team: Kirsten Spoelstra, Frederick van de Meulebroecke, Elke Eriksson, Katelijne Blom
Production Company: Made.For.Digital
Director: Tom Titulaer
Producer: Eva Boon
Director of Photography: Thomas Leermakers
Editors: Maarten Ernest, Rens Lelieveld
Color Grading: Robert Thomas