Weight Donation
Description
Ambient advertisement created by Artplan, Brazil for Bodytech Gym, within the category: Health.
Executive Creative Director: Roberto Vilhena
Creative Directors: Gustavo Tirre, Alessandra Sadock, Rodrigo Moraes
Art Director: Marcelo Moura
Copywriter: Guilherme Fleury
Highest Rated
Gorgoues idea! social value is the most important thing to be concerned imho..
really effective way of helping people through advertising!!
I have just seeing this and it remember me so much to a campaign for the One Show Student Competition 2011.
The idea is exactly the same and the esthetic is quite similar.
What do you think?
http://www.behance.net/gallery/CITY-HARVEST-Food-converters/1257971
This work is from: Aida Martinez, Mapi Bartolomé (http://www.flickr.com/photos/mapibg/) , Antonio Jimenez (http://www.brasmen.com/) and Andrés Mencía (http://andresmencia.com/) with many more good ideas behind.
Gorgoues idea! social value is the most important thing to be concerned imho..
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