Even in the UK, period poverty is still a big issue – 1 in 4 women have been unable to afford sanitary products. That’s why Bodyform will use advertising to subsidise sanitary pads. They will use the packaging of individual pads as advertising space and the brands' advertising will cover the production costs, making it possible to sell the pads for almost free. The brands are also taking a stand against period poverty.
Ambient advertisement created by School of Communication Arts, United Kingdom for Bodyform, within the categories: Health, Public Interest, NGO.