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The Light Wall Reflection

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Published/Aired: 
November 2010
BMW:  The Light Wall Reflection
BMW Ambient Ad -  The Light Wall Reflection

Description

Ambient advertisement created by Serviceplan, Germany for BMW, within the category: Automotive.

Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Creative Directors: Alexander Schill, Maik Kaehler, Christoph Nann
Copywriter: Andreas Schriewer
Art Directors: Manuel Wolff, Savina Mokreva, Roman Becker
Others: Robin Ruschke, Michael Falkensteiner
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helvet.lang's picture

smart, very.

helvet.lang
Activity Score 178
Copywriter at FRANZ&RENÉ |

-just my opinion-

Guest's picture

Clever and simple.

Guest
Draper's picture

Smart idea. Applause!

Draper
Activity Score 183
Creative Director
CuriousPencil's picture

Brilliant use of a tricky medium.

CuriousPencil
Activity Score 4225
Copywriter
Guest's picture

so what? pretty lame..

Guest
Guest's picture

very smart. its awesome

Guest
JeffP's picture

Very smart to rotate the 'M' that way. Perhaps a bit too smart, I needed the explanation to understand the message.

JeffP
Activity Score 810
Marketing Manager at TomTom
mosho's picture

very smart :)

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

Ads.chinaSMACK's picture

Really clever, why has no-one done this before????

Ads.chinaSMACK
Activity Score 271

Advertising @ chinaSMACK
http://advertising.chinasmack.com

Ramezani's picture

wow. nice job for the copywriter. to find words, which works with the mirror effect.
but this was done for mc donalts: http://www.frederiksamuel.com/blog/images/mcdonalds_night.jpg

But i like this job too!!! very good.

Ramezani
Activity Score 315
Art Director at Art Director
LeeHarvey's picture

The Mac one is great but I still like this BMW one very much. Thanks for the link Ramezani.

LeeHarvey
Activity Score 3045
Creative Director
Ramezani's picture

i agree. i like this one to. but i think the normal people wouldn´t get the message.
to me it seems, that the creatives had this idea with the mirror effect and than they tried to find a message for this effect.

Ramezani
Activity Score 315
Art Director at Art Director
Guest's picture

clever

Guest
vanMeter's picture

clever

vanMeter
Activity Score 80
Creative Director at Naples, Florida. Houston, Texas. Chicago, Illinois. San Juan, Puerto Rico.
Guest's picture

I like it but whats so lateral about this? Have people forgot what good innovation is? this just is... a reflection. thoughts anyone?

Guest
Ramezani's picture

Guest. you are right. but the daily businness is not a fairy story with innovations. when you have to use this billboard, you have to create the maximum.

Ramezani
Activity Score 315
Art Director at Art Director
Cheerriiee's picture

This is great! love it

Cheerriiee
Activity Score 952
Graphic Designer
Guest's picture

How about EXCEED CHECKBOOK. Would work without rotation. Or BOOBIE DOOBIE. :p

In all seriousness, I don't like the rotation. I would have preferred just the word EXCEED. Though this doesn't really coincide with their current branding/campaign, The Story of Joy (could be different in Germany?).

Guest
jackblack's picture

It's kind of cool.

jackblack
Activity Score 2362
Art Director
Guest's picture

Love it, very smart.

Guest
designum's picture

clever, nice ;)

designum
Activity Score 3
Creative Director at Designum Multimedia & Marketing |

web & internet design - happy to be creative

www.designum.pl

tirthomitro's picture

great work. congrats guys!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Saand's picture

love the copy that puts everything together and making it happen....
great

Saand
Activity Score 150
Copywriter
Guest's picture

good idea. but please cut that "the client asked us ...".

Guest
RicardoOliveira1987's picture

Clever thinking, great use of the space... brilliant...

RicardoOliveira1987
Activity Score 65
Other at CBSInteractive |

Blog: webfreshquinhas.posterous.com
Twitter: RSPOliveira

CommandZ's picture

I really like this. Just wondering if most people catch the branding on the last panel during peak traffic periods, ie. people walking in front of it and obscuring it.

CommandZ
Activity Score 2511
Creative Director
Guest's picture

i know how you "thought" solving the "M" letter problem.
http://lh4.ggpht.com/_9F9_RUESS2E/SuhvVI9HT4I/AAAAAAAABdw/5zu9zNdjmTg/...

nothing new guys.

Guest
witness505's picture

Clever indeed~

witness505
Activity Score 137
Envy New Media
ultra's picture

That's perfect for copy & art!

ultra
Activity Score 18
Art Director
Guest's picture

doesn't work. Nobody looks at it. It's hard to "read" the whole thing.
Arrival means "stop me". They just pass by.

Guest
Guest's picture

badly presented - I couldn't see the "I" in maxImum since there are people in front of it. Otherwise an ingenious idea

Guest
Guest's picture

Yeah I really agree

Guest
jackmancer2017's picture

Hope the cleaners do their job! :)

jackmancer2017
manumartin5's picture

very clever.. smart work.

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
Vision_Vi's picture

Just ran into this ad - cool idea!

Vision_Vi
Activity Score 104
cracker66's picture

you can realize this ad.. but you don't deserve any awards for this as McDonalds Australia has done it first!

cracker66
Activity Score 163
Copywriter
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