Good design, much like art, isn’t just aesthetics; it’s also a feeling. With this in mind, we invited three Canadian photographers, in collaboration with the Scotiabank CONTACT Photography Festival, to shoot the world from inside a moving BMW. Much like a BMW engineer, each photographer set out to capture a particular emotion while portraying his unique definitions of freedom. And while each photographer was driven by his surroundings, one thing is certain: the world looks a lot more inspiring from inside an artfully designed BMW.
Ambient advertisement created by Cundari, Canada for BMW, within the category: Automotive.
Art Director: Jason Lee
Copywriter: Francesco Grandi
Group Creative Directors: Mike Sipley, Cory Eisentraut
Chief Creative Officer: Andrew Simon
Agency Producer: Kasia Zeniuk
Photographers: Jay Shuster, Eugen Sakhnenko, Johan Hallberg-Campbell
Group Account Director: Daryn Sutherland
Account Supervisor: Devon Feyen, Siobhan Doyle