Priceless Surprises - Kyle Lowry

Agency Network: 
March 2015


We partnered with All-Star point guard Kyle Lowry and his personal Toronto barber to give Raptor fans an experience like no other. When fans showed up at the barbershop they were expecting a cut and a free Raptors T-shirt for paying with their BMO MasterCard. What they got instead was a Priceless Surprise.

Ambient advertisement created by McCann, Canada for BMO, within the category: Finance.

Advertising Agency: MacLaren McCann, Canada
Executive Creative Director: Jack Neary
Group Creative Director / Copywriter: Chris Munnik
Group Creative Director / Art Director: Mike Lee
Art Director: Matt Howe
Copywriter: Erik dela Cruz
Agency Producer: Jacqueline Bellmore
Production House: Untitled Film
Director: Jesse Louttit
Executive Producer: Tom Evelyn
Editor: Brian Noon / The Empire
Account Team: Emily MacLaurin-King, Rishi Gupta
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thisisdog's picture

all star + mastercard budget = this???

Activity Score 96
kleenex's picture

yep... Been done before by the same company.

Activity Score 58777
Web Designer/Developer
grugee822's picture

boring idea...

Activity Score 475
practical student |


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