We partnered with All-Star point guard Kyle Lowry and his personal Toronto barber to give Raptor fans an experience like no other. When fans showed up at the barbershop they were expecting a cut and a free Raptors T-shirt for paying with their BMO MasterCard. What they got instead was a Priceless Surprise.
Ambient advertisement created by McCann, Canada for BMO, within the category: Finance.
Executive Creative Director: Jack Neary
Group Creative Director / Copywriter: Chris Munnik
Group Creative Director / Art Director: Mike Lee
Art Director: Matt Howe
Copywriter: Erik dela Cruz
Agency Producer: Jacqueline Bellmore
Production House: Untitled Film
Director: Jesse Louttit
Executive Producer: Tom Evelyn
Editor: Brian Noon / The Empire
Account Team: Emily MacLaurin-King, Rishi Gupta