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Lingerie to go

Agency Network: 
Published/Aired: 
July 2009
Blush Ambient Ad -  Lingerie to go

Description

Ambient advertisement created by Glow, Germany for Blush, within the category: Fashion.

Caption

Everything must go!

Advertising Agency: Glow, Berlin, Germany
Creative Director: Johannes Krempl
Art Director: Carmen Gebhardt
Illustrator: Denise Kopf
Organisation: Zsofia Kerekes, Yannick Labbe
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Highest Rated

Guest's picture

I totally agree with the last writer.

Guest
Kroete's picture

Good idea. I think I have read something about it on Horizont Online and saw that video thing on Youtube. Funny!

Kroete
Activity Score 11
tirthomitro's picture

great idea indeed!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Ikea did the same thing for one of their campaigns - put free furniture on the side of the road and had a sign that said 'free'..

Guest
slowrider's picture

c`mon guys - s&j or jvm did this idea first for "rene lezard?" - with jackets on coat-hangers on a billboard (couple of years ago)

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Wordnerd's picture

yep. completely with filming and viral

Wordnerd
Activity Score 6692
Copywriter
bubblestheclownfish's picture

I refuse to believe that _unprompted_, people are going to just take items off the board. Especially since the message was the first to go. Unless there's somebody standing by with or without a sign saying "Please take items off this thing", - or worse - unless those people were planted there to do it, it's not gonna happen. I'm not gonna cry "fake", but I'll just say that I'm highly skeptical. I love the lingerie bag ideas Glow did for this client, but this one doesn't make much sense. That's a lot of work for a one hour window, and for a "viral" campaign that, without seeing it, seems like a boring idea.

bubblestheclownfish
Activity Score 614
Creative Director
Roshan Quintus's picture

agree. this is scam plus plus and a waste. no aesthetic value at all.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

reisriese's picture

waste? it is handmade and not a mass production. and it fits the topic: sale.
very easy to say "xy has done it before"

i like it and i saw the poster myself...

reisriese
Activity Score 2
slowrider's picture

"very easy to say "xy has done it before""

its a fact - have a look in your adc-annual-books - johannes knows that billboard very well

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

even if something similar might have been made earlier, I'm sure that for many people (potential customers, passersby etc) out there it still seems to be a funny idea. And that's what advertising is about eventually.
And BTW those "yellow panties" at the end of the Youtube video doesn't seem fake to me!:D

Guest
Guest's picture

to copy a funny idea is not fun

Guest
Guest's picture

and that`s what advertising is NOT about

Guest
Guest's picture

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Guest
Guest's picture

I totally agree with the last writer.

Guest
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