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Nanel's picture

great idea. but i don't think it matter whether it's real snow or foam to get the message across.

Nanel
Activity Score 283
Copywriter
teenquey's picture

What is the fake ice made of? Can't be stereo foam right?

teenquey
Activity Score 290
JWT
Cleon's picture

No, it is real snow. Taken from the mountain "Bláfjöll" where people living in Reykjavik, Iceland go skiing.

Cleon
Activity Score 6
Graphic Designer
everartz's picture

then how lng would it take it to melt, guess in few hours! then they are gonna replace it??
--
Everartz

everartz
Activity Score 7613
Art Director |

| everartz |

sumsum's picture

the temperature in the proximity of the ressort is quite low so I think it takes at least 20 something hours to melt down. so enough time to replace it...

sumsum
Activity Score 613
copywriter
Cleon's picture

Nope, it lasted for one week I think! The average temperature in Iceland is 30-33F

Cleon
Activity Score 6
Graphic Designer
Ramezani's picture

i think it isnt snow.
Just something looking like snow!

Ramezani
Activity Score 315
Art Director at Art Director
theanc's picture

WTH
Snow or whatever, this is nice.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2784
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Nanel's picture

great idea. but i don't think it matter whether it's real snow or foam to get the message across.

Nanel
Activity Score 283
Copywriter
sneakyhands's picture

this looks like the nasty snow at a ski resort after the plow pushes it to the side. someone with a shaved ice machine handing out snowballs would be closer to the fun type of snow.

sneakyhands
Activity Score 1857
Copywriter
Youssra Elkashef's picture

is it salt ;)
good idea

Youssra Elkashef
Activity Score 6
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