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Giant 3D ants projection

Agency Network: 
Published/Aired: 
June 2010
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31
Views
11665

Description

Large-scale, animated 3D mapping projection. Building’s exact surface is regenerated in computer, and all animation is digitally mapped onto that surface, for ultra-lifelike effect. Giant (10-foot) 3D projected ants emerge one by one on the sidewalk in front of the VA’s De George at Union Stn. building (facing Minute Maid Park) and swarm up and into the building, until it is engulfed. A Black Flag can emits spray. Ants fall to sidewalk, dead. Event follows Houston Astros night game, running before and during stadium fireworks.

Copywriter: T.J. Prochaska

Projection: Bluewater Technologies, Southfield, Mich.

Ambient advertisement created by Marcus Thomas, United States for Black Flag, within the category: House, Garden.

Advertising Agency: Marcus Thomas, Cleveland, USA
Executive Creative Director: Joanne Kim
Creative Director: Jim Sollisch
Art Director: James Gough
Producer: Nikki Di Franco
Animation: Digital Illusions, Cleveland
Creative Direactor: Ann DeVilbiss
Production Assistant: Sean Moskey
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Highest Rated

Adaddicted's picture

...........s s s s s s s n o r r r r r r r r...................

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

that is awesome

Guest
jackmancer2017's picture

Very very cool. I saw projectors this big & powerful in Sydney, it was merely for artistic purposes there, but not for advertising. Very cool.

jackmancer2017
Reality Check's picture

Looks like we finally got the 3D-projected advertising we were waiting for.

Reality Check
Activity Score 2549
Cube's picture

A bit simple but very good use of environment.

Cube
Activity Score 458
Hiperion's picture

Good job.

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
cef's picture

I like these 3d works. It would be better if we hear the sound of bugs and sprey sound i think.

cef
Activity Score 547
Copywriter
Guest's picture

No I dea just execution, very poor

Guest
picopalqlea's picture

zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz...

picopalqlea
Activity Score 999
Adaddicted's picture

...........s s s s s s s n o r r r r r r r r...................

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

tirthomitro's picture

WHAT, for fuck's sake is the idea?
WHERE, for fuck's sake is the idea?
WHY, is this one on the archive page?

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Nicely executed. I wish there were crowd reaction shots for the low-rater commenters. You've got to believe that made an impact on people and generated nice buzz. As for simple, why not? That's what the product does. Why complicate it?

Guest
Ed Rapport's picture

Now that was a great execution.. a little loud, but that was great out of home advertising... WOW!!

Ed Rapport
Activity Score 724
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
Guest's picture

THERE IS NO IDEA HERE!!!!!!!! simply a demo on a large scale, every insect killer advert has the same piece of communication in their demo. NO IDEA! FAIL!!!!!!!!!!!!!!!!! Sure it's always great to use new technology, but i still think the idea should be at the core of it regardless. sorry!

Guest
Guest's picture

SUPER COOL! ONE OF THEM THINGS THAT WOULD MAKE YOU WISH YOU THOUGHT OF IT FIRST!!!! SHET! BUT GREAT JOB GUYS!

Guest
Wordnerd's picture

they didn't invent this technology. this is utter crap in comparison to other stuff using this media:

http://adsoftheworld.com/media/ambient/samsung_3d_event

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

nice!!! great new grab technique!!!

Guest
ERROR404's picture

looks like the ants are sliding, not walking.everythign looks a bit uptight. and where is it? i cant see anybody watching this?!

ERROR404
Activity Score 770
design akademie berlin, Hochschule für Kommunikation und Design | FH
Mistiko's picture

Funny!!!

Mistiko
Activity Score 68
Art Director at miami ad school
Guest's picture

With the advancements in technology, digital http://www.outdooradvertising.ae out of home advertising made outdoor advertising hi-tech and effective even at night. According to several studies on advertising, it has been analyzed that visitors pay more attention to outdoor billboards as compared to other forms of media.

Guest
velle's picture

ho! arresting imagery - will get ppl talking for ages

velle
Activity Score 1550
Copywriter
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