Agency Network: 
March 2008
Black Cat:  Swing
Black Cat Ambient Ad -  Swing


Ambient advertisement created by TBWA, South Africa for Black Cat, within the category: Food.


Packed with Peanut Power.

Advertising Agency: TBWA Hunt Lascaris, Johannesburg, South Africa
Creative Directors: Damon Stapleton, Adam Weber
Art Director: Kirsten Friedericksen
Copywriter: Vanessa Wood
Photographer: Christelle Ferreira
Other additional credits: Rudolph Janse van Rensburg
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Inverted's picture

What the F*** is peanut power? Snickers is using that exact slogan.

Activity Score 193
Bundy Agency's picture

i thought they were using "get some nuts" almost everywhere to replace the "really satisfys"

Bundy Agency
Activity Score 597
Art Director
JD's picture

Very cool! Though I'm trying to think whether I would have gotten that when I was a kid.

Activity Score 40
Tripioso's picture

Nahhh. Shoud I come to the swings and say… Ohhh!!, this is what happens when I eat this? C'mon!


Activity Score 470
Art Director at Grupo Wisa |

Life's a Trip. Enjoy the Ride!

republique's picture

no no no.. might need to hire a person to explain the idea to people that visit the park.

Activity Score 83
Republique Beirut
getconnected2001's picture

Even an adult will have to give number of thought to understand what exactly would have happened :(

Activity Score 987
Art Director at New Delhi
phoamcor's picture

Way to piss off children and parents by making one of the swings unusable. Fail.

Activity Score 1284
Balaji Sarma's picture

good idea but not executed properly

Balaji Sarma
Activity Score 6
funky_frogii's picture

i would have loved it if it was only for kids.........

love anything creative

Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything" |

Rachel.Mann's picture

The whole idea is that peanutbutter gives you superhuman ability?



Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

silvertongue's picture

One less swing for kids and parents to make use of.

Activity Score 555
Copywriter's picture

Come on guys, it's not that difficult. The peanut butter gives energy. I love the media placement and I would give this a thumbs up. I get it instantly and I'm from Kentucky.
Activity Score 105
Sr. Art Director / Keller Cresent advertising |

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