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Fan check machine

Agency Network: 
Published/Aired: 
August 2013

Description

Not every music fan reads Billboard Magazine, but every music fan has music on their phone, so we created a magazine dispenser that gives away a free magazine if you prove you are a fan of the artist on the cover of Billboard Magazine. How? Using your phone. If you’re a fan of the artist on our cover, plug your iPhone into the Fan Check Machine and let it analyze your music library (NO APP NEEDED). If the machine finds more than 20 songs by the artist on the cover of Billboard, you get the magazine for free.

Ambient advertisement created by Ogilvy, Brazil for Billboard, within the category: Media.

Advertising Agency: Ogilvy & Mather, Brazil
Creative Vice President: Anselmo Ramos
Executive Creative Director: Roberto Fernandez
Creative Director: Guiga Giacomo
Art Director: Guiga Giacomo
Copywriter: Brux
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certaintly's picture

ok, not great

certaintly
Activity Score 3988
jackblack's picture

Nice. At the same time, the machine takes all of your personal info.

jackblack
Activity Score 2363
Art Director
Micah1221's picture

Overall, this was a nice effort. They found a simple way to push their product and, possibly, attract new consumers. I hope the copy is large enough to be seen from far away though. Privacy issues might turn some consumers away. Finally, there is nothing really groundbreaking about this promotional scheme.

Micah1221
Activity Score 202
Graphic Designer
kleenex's picture

Solid idea.

kleenex
Activity Score 58793
Web Designer/Developer
makasun's picture

I like it!!!

makasun
Activity Score 137
Marketing Manager
jameslei's picture

simple and nice. but i'd use this as a free iPhone charger~~~

jameslei
Activity Score 206
General Manager
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