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A. J. SMITH's picture

Awesome.

So simple. So good.

10/10

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It's only an ad.

A. J. SMITH
Activity Score 2822
fersvax's picture

Save trees, don't use paper, use wood. WTF were they thinking??????? It's not good.

fersvax
Activity Score 1239
Creative Director |

FER.

back2b's picture

They sprayed onto the billboard-boards.
(using organic paint)
I think it's good.

back2b
Activity Score 191
Other
A. J. SMITH's picture

I'm guessing the billboards were old ones that were already there, so they were recycling them, not using new ones.

A. J. SMITH
Activity Score 2822
washiam's picture

Ding

washiam
Activity Score 443
Art Director
That is no moon's picture

It's been done a 1000 times. Well, 1001.

That is no moon
Activity Score 18
Copywriter
A. J. SMITH's picture

Really? I've never seen it, where would that be?

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It's only an ad.

A. J. SMITH
Activity Score 2822
Edsard's picture

1002

Edsard
Activity Score 156
Copywriter at Alfred International
A. J. SMITH's picture

Show me

A. J. SMITH
Activity Score 2822
copywriter.txt's picture

This type of idea "Let's not use paper and say to preserve the trees" was made to death already. I remember an outdoor, transit shelters, newspaper (in this, they used a piece of paper, not the full page), and many more medias. Just search the blogs. I'm kinda lazy right now.

copywriter.txt
Activity Score 828
Copywriter
A. J. SMITH's picture

Thas cool, I got bored of it by now anyway.

Might look later.

:-)

A. J. SMITH
Activity Score 2822
That is no moon's picture

It's been done for Greenpeace in Brazil, it's been done for... well, just check out some archieves. It shouldn't be hard to miss.

That is no moon
Activity Score 18
Copywriter
postman's picture

This one, e.g.?

http://adsoftheworld.com/media/ambient/greenpeace_bus_stop

When I saw the idea for the first time, I liked it, but now I'm not impressed anymore.

postman
Activity Score 951
Other
Longcopylover's picture

Using spray cans instead is better?

Longcopylover
Activity Score 21
Copywriter
ellehcimeo's picture

Exactly what I was thinking. So we save paper, and now we are polluting the enviro with spray paint or whatever kind of paint this is they used.

ellehcimeo
Activity Score 3376
Art Director
That is no moon's picture

Check out: http://sandeepmakam.blogspot.com/ and scroll down.
Or check out other websites

That is no moon
Activity Score 18
Copywriter
A. J. SMITH's picture

Thats better, thanks for the link, although the same ad wasn't on there.

'other websites' isn't helpful either. Not that it matters. I'm bored with it already now.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
focus group's picture
focus group
Activity Score 146
Other
itch's picture

yea, idea like dese had been executed many times.. just with a lil bit of diference..
but nywya, nice try..

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

Dalbir Singh's picture

...and they use wooden billboard.

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

longtooth's picture

Greenpeace execution was better. I don't think people would realize this ad was "paperless" while driving past. It just looks like another textured ad.

longtooth
Activity Score 52
Art Director
slim's picture

How's the average punter going to know it uses organic paint? And what the hell is organic paint anyway? Is it made using free-range pigment?

slim
Activity Score 1047
Copywriter
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