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Ambient

Campaign
Agency Network: 
Published/Aired: 
June 2010
Bike Month:  Ambient

Description

Ambient advertisement created by Grey, Canada for Bike Month, within the category: Public Interest, NGO.

Advertising Agency: Grey Vancouver, Canada
Creative Director: Alan Russell
Art Director: David Wong
Copywriter: Alan Russell
Photographer: Anthony Redpath
Digital Artist: Laara Cerman
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Highest Rated

firebug's picture

nice

firebug
Activity Score 1113
Guest's picture

Putting a sticker over the mirror only creates less visability, so makes it less safe for cyclists...

Guest
thedesignaddict's picture

The bubble wrapped guy is kinda funny, but it would have had more impact if they went way over the top with the bubble wrap (think Micheline Man).

The Decal is totally lame.

thedesignaddict
Activity Score 5403
Art Director at Freelance
Guest's picture

It's all totally lame.

Guest
Guest's picture

did it so many times...
both double wrapped ...and even the mirror in car

Guest
Guest's picture

If done provide link please

Guest
pulchinela's picture

it's done before, but works :)

pulchinela
Activity Score 1175
firebug's picture

nice

firebug
Activity Score 1113
AssassinX's picture

Yeah this ad may work, but I think the idea of putting a sticker onto a car's side mirror is totally a cliche, cos this idea has been used for more than twenty years...

I quite like the 2nd idea.

AssassinX
Activity Score 1329
Dzsoi's picture

Sticker is annoying, lame & old. -10/10.

Dzsoi
Activity Score 8611
Copywriter
Guest's picture

It's true. It's was done a few years ago. I should know, I did it.

http://adsoftheworld.com/media/ambient/sweet_petes_bike_shop_bike_safe...

Brahm
brahmstein.com

P.S. Alan, I'm glad reviewing my work when I was over there inspired you!

Guest
Dzsoi's picture

I like your version better, as the child is much closer, danger is more obvious. Still stickers are frustrating and car owners usually remove them before they get into the car, so the "simulation effect" just won't happen.

Dzsoi
Activity Score 8611
Copywriter
Pombooie's picture

The stickers, correct me if I'm wrong, aren't supposed to be there for months! The idea is all about an initial and immediate reaction, that jump start!

Pombooie
Activity Score 407
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