Parking ticker

Agency Network: 
February 2010
Berlitz:  Parking ticker
Berlitz Ambient Ad -  Parking ticker


Ambient advertisement created by Ogilvy, United Arab Emirates for Berlitz, within the category: Education.

Advertising Agency: Memac Ogilvy, Dubai, UAE
Creative Director: Ramzi Moutran
Art Director: Rafael Rizuto
Copywriter: Sascha Kuntze
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gmint7's picture

show of hands..

who likes ticket?

Activity Score 2675
Art Director at ad grad @ S Francisco |


hammouri1's picture

so bad idea, shall i make link between all the pictures to get idea?
you can creating simple idea in one picture.

Activity Score 14
yarmouk uni
NikkiS's picture

Simple idea and it works. Why did I not think of that before?
Easy, low cost, eye catching, it makes people curious and that's advertising aim.
Nice job!

Activity Score 9
Creative Director
xcreativity's picture

nothing new

Activity Score 2374

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charlotte Shearer's picture

Wow cool it!

charlotte Shearer
Activity Score 3
Hibon's picture

Hey... this is nice but not new. You must work for this agency to give a 10/10.(it's OK to support your boss but we are not dumb:-)

Activity Score 3734

Simple ideas are the best !

gmint7's picture

sucking ur boss's dick?

Activity Score 2675
Art Director at ad grad @ S Francisco |


LeeMoh's picture

But where the stamp is going to be?
If someone is gonna chase patrolling police to stamp their tickets Ogilvy Dubai will be waxed right away!

Will he enclose the stamped paper along with the ticket for example?
I don't think police allows this also.

Insert it under the far wiper?
May be.

Besides, did the creative guys measure the level of stress and anger of the audience when they receive the message to learn Arabic?
You can imagine the reaction of someone faced by a company trying to pitch on his depression.

Waiting to see it done in Dubai... if not scam.

Activity Score 424
monsieurange's picture

Very, very done

Activity Score 520
Creative Director
whatthefudge's picture

Eh, the only thing that strikes me is this: if 74% can't understand Arabic, why the hell do they write the fines in that language?

Activity Score 1266
F.Abboud's picture

Hi whatthefudge; allow me just to explain the situation; Dubai is one Emirate of the 7 United Arab Emirates; the official language is Arabic; hence, any official document should be written in Arabic. Now as for the 74% of the population who can't understand Arabic, this is due to the Non Arab Expats (Majority from South Asian Continent followed by British, Europeans, Australians, Americans and Iranians) who lives and work in Dubai; Dubai is a rich Emirate and where the business was rapidly growing and lots of people were looking for Dubai as a destination to live and work at; as per the last 2007 population census Dubai had more than 200 different nationalities living and working on its territory.
Now you may wonder that if 74% or more don't understand the original language why Dubai still use the Arabic; this is for the simple reason to maintain the original identity on the country;

Activity Score 218
withouts's picture

I would rather say the illiteracy of the police men is what makes them write only in Arabic. They hardly write without mistakes even in their own language!

Otherwise Dubai is the last city in the ME that would care about the co-called 'original identity'.

Activity Score 36
Takmelius's picture

Though not an Emirati myself but I believe it would make a whole lot more sense that someone deciding to live/work in a country where the official language is Arabic make at least the smallest effort to learn its language. Otherwise, by the same token, most of the parking tickets in London should be written in Hindu.

Activity Score 205
Creative Director
brandingworthspreading's picture

Location, location, location!

Activity Score 648
Copywriter at |

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lynz's picture

I have to say that I see the logic behind what they are trying to say. I have to agree with the comment above and say that I would probably wouldn't go to an arabic class just to read my fine. I would be kinda pissed off, that no only did I get a ticket, but I have someone telling me to learn the language to see how much I have to pay! I would just ask someone I know to translate. (that is what I did when this happened to me)

Activity Score 104
Art Director
bobby666's picture

i like it. simple and neat.

Activity Score 1462
RMG Connect, India
Dzsoi's picture

Sure. After getting a fine, you see immediately an ad about "do you want to understand the whole text of your fine?". 94% reaction will be: "F*ck you, very funny *ssholes!" Just as LeeMoh and Lynz said.

Activity Score 8611
BlackCoffee's picture

You should get a new stamp made that says "Epic Fail"

Activity Score 37
Creative Director at McCann Erickson, NY
rolling.stone's picture

rather they should print slips in english on back side

Activity Score 2739
Copywriter at Delhi , India |


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