Use the door

Agency Network: 
September 2008
Bergqvist:  Use the door
Bergqvist Ambient Ad -  Use the door


Ambient advertisement created by Clara, Sweden for Bergqvist, within the category: Retail Services.


We know our shoes are hot. But next time, use the door.

Advertising Agency: Clara, Karlstad, Sweden
Art Director: Erik Nilsson
Copywriters: Rolf Harju, Joakim Berg
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shambugu's picture

good, good

Activity Score 34
Fucking brilliant!'s picture

Fantastic, make something crappy into something positive! Good work!

Fucking brilliant!
Guest commenter's picture


Guest commenter
daniel ieraci's picture

Love it.

daniel ieraci
Activity Score 331
Art Director
JC Carvalho's picture
JC Carvalho
Activity Score 152
Art Director at Art Director |

Hell yeah!!

Guest commenter's picture

seen it once before but still one of the best in years! should win your golden egg in sweden!!!!

Guest commenter
Rob W's picture

Done, done done.

Rob W
Dale's picture

I like the idea, but strongly dislike the copy. The first sentence sounds like something Paris Hilton would say, and even if you are advertising fashion, that's not a compliment. There are times to break the grammar rules about starting sentences with a conjunction like 'but', however this isn't an example of one.

- Commenting in all caps with poor spelling and grammar is so done before -

Activity Score 366
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Poppy.'s picture

I like this! Does make you think about the unusual opportunities there are to put a positive spin on things :D

Oh, and Dale - ...Commenting in all caps with "poor spelling and grammar is so done before"... ?
Were you attempting irony?

minimaloid's picture

Obvious copy... good idea, though.

Activity Score 123
University of Barcelona - Advertising and PR
Guest commenter's picture

OK. Not great.

Guest commenter
des4graphic's picture

very nice work

\\Graphic in every where.... look around you!\\

Activity Score 282
senior graphic designer |

\\Graphic in every where.... look around you!\\

Guest's picture

Seen it before.

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