Truck Art Childfinder

Agency Network: 
January 2019


To locate missing children in Pakistan, we painted the backs of trucks which feature traditional Pakistani "Truck Art." In collaboration with Samar Minallah Khan and a team of truck artists, portraits of missing children were painted instead of the usual celebrity portraits one finds on Pakistani trucks.

Ambient advertisement created by BBDO, Pakistan for Berger Paints, within the categories: House, Garden, Public Interest, NGO.

Advertising Agency: Impact BBDO / BBDO Pakistan
Artist: Samar Minallah Khan / Ethnomedia
Production Company: Sarah Tareen Productions
Ngo: Roshni Helpline
Executive Creative Director: Ali Rez
Conceptual Artist / Anthropologist: Samar Minallah Khan
Writer: Huma Mobin
Creative Director: Assam Khalid
Creative Director: Hira Mohibullah
Art Director: Ahmed Mustafa
Senior Art Director: Haroon Rashid
Art Director: Haseeb Akram
Chief Creative Officer: Paul Shearer
Associate Creative Director: Moiz Khan
Strategic Planning Director: Assam Khalid
Director: Sarah Tareen
Producer: S.Izmerai Durrani
Editor: Abubakar Khalil
Account Manager: Zain Aslam
Illustrators: Hayat Khan, Tahir Hayat, Javed Gul, Waras Khan, Suhail Ghori, Abdur Rehman
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