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Agency Network: 
Published/Aired: 
September 2008
Belgian Burn Wound Center Ambient Ad -  Fire

Description

Ambient advertisement created by Happiness, Belgium for Belgian Burn Wound Center, within the category: Professional Services.

Advertising Agency: Happiness Brussels, Belgium
Account: Lore Peersman
Creative Director: Gregory Titeca
Creation: Christian Loos
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thirty6chambers's picture

that's pure gimmick with no thought.

thirty6chambers
Activity Score 1464
Art Director
Sergin's picture

kinda dangerous, isn´t it?

Sergin
Activity Score 8
Art Director
LimitedTimeOffer's picture

I recall just recently watching a collection of TV ads, which depicted PR stunts of people using obnoxious devices like a fake car crash, and a man in flames, to hand out leaflets.

LimitedTimeOffer
Activity Score 200
Advertising Agency
wert's picture
wert
Activity Score 77
Work
sneakyhands's picture

too many clothes for burning man =P

it looks plastic. is it poisoning the audience it has cleverly attracted?

sneakyhands
Activity Score 1857
Copywriter
alvinpck's picture

How long does the stuntman go around between breaks?

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
teenquey's picture

Yea I want to know what about the safety for the stunt(s) involved? Anyone here can explain?

teenquey
Activity Score 290
JWT
xxxx's picture

the stunt(s) died....

xxxx
Activity Score 19
malaysia
visionpicnic's picture

Already done a year ago for a new club in Antwerp (Belgium) called "danscafe burn"
It was even on dutch television.

You can see it here:
http://www.liveleak.com/view?i=59c_1197981592

or here:
http://www.marketingfacts.nl/viralfriday/item/20071221_grand_opening_d...

visionpicnic
Activity Score 3
Duboismeetsfugger
foxcanne's picture
foxcanne
Activity Score 13
designer
NatalieM's picture

Hmm, I'm sure it caused quite a stir at the event, but what a downer. "Hey, all you people who are having fun at this summer celebration, you could get debilitating burns by not being safe while BBQing!" A pamphlet or booth could have been enough to educate the visitors.

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

brhavig's picture

Good idea resulting in lots of press coverage. Sounds like a page from the CP&B playbook. Well done.

brhavig
Activity Score 199
Syrup NYC
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