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Citizen13's picture

This should win smthg. Very effective.

Activity Score 478

"Assume nothing, question everything."

bknowlden's picture

The only thing it should win is criticism. This is super-forced. I drink beer and I have held a mug like this maybe once, no sorry, twice.

Activity Score 3647
Art Director |


Citizen13's picture

Is your hand that big? :)

Activity Score 478

"Assume nothing, question everything."

cperry's picture

It may be the wine I had but this made me laugh. man I am a bastard

Activity Score 280
wkanaan's picture

its nice but you gotta hold it the way its shown to be more effective. it does work with other ways i guess.

Activity Score 483
Art Director
partho's picture

layered communication to my mind..Idea is gud but someone lost it somewhere..a potential winner..

Activity Score 46
creative director, BBDO India |

look who's watching!

brij's picture

nice idea...

Activity Score 4
thebug's picture

I like it. And as a passionate beer drinker I always hold my mug like this.

Activity Score 21
PhobiArt's picture

I'm a passionate drinker too - had been singing in the streets, barfing over the bar counter, throwing money of the roof - but I never hit a person in the face...
This ad utilizes an great conception idea with wrong premises. It makes me feel gulity for something I would never do. Yes I am Czech and I know few shitbags beating their women... and I know they would have fun with this mugs, booze and repetitive stupid jokes about giving her some prehistoric time back home. I am almost sure it works the other way... you connect something you like (beer) with a perception of your fist in someone's face... simply, great idea went wrong

Activity Score 87
corporal_hicks's picture

Like it very much, i hold the mug same way so it works for me.

Activity Score 365
Art Director
Mumbai cha porga's picture

Too forced!

Mumbai cha porga
Activity Score 22
Mumbai cha porga's picture

The line goes with this mug is 'Please Don't Eat/Drink my brain'.

Mumbai cha porga
Activity Score 22
SeanMartin's picture

Do Czechs read English?

I'd be curious about something else: how was this executed? As a decal? An imprinted glass mug? It looks like the former, but wouldnt that cause some issues about cleaning the glasses between uses?

Tincho's picture


Activity Score 1093
Art Director
vwray81's picture

Sorry but I just found this really funny. I wanted to laugh out loud when I saw that visual.

I agree that it is too forced. In a way I think it almost encourages wife-beating because it is illustrating it right in front of you as you drink, and the lady is smiling too, which doesn't help. And most people who are drunk and see this mug will probably get a chuckle out of it rather than take it seriously.

No doubt it will still win numerous awards and all that shit because award shows jizz over this type of stuff.

Activity Score 256
Art Director
bydand's picture

Drinking beer doesn't make me want to punch anybody.

Being nagged by a stock photo while I'm trying to enjoy a beer - now that makes me want to punch someone.

Activity Score 6
Jet Propulsion Lab's picture

Thanks for painting a very stereotypical image of men in that country.
Now they'll forever be known as spouse beaters.
I wonder if those who don't participate in the popular national pastime may take offense being labeled as such when going into a pub...
It's an innovative use of the "media" creatively speaking, but I have to agree almost entirely with above comment by bydand.

Jet Propulsion Lab
Activity Score 10679
monicamexico's picture

The copy is INCREDIBLY weak. And it feels like a total one-off.

Activity Score 830
ooops's picture

how about girls fight huh

Activity Score 448
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