Baggage Belt

Agency Network: 
February 2016
Beau Rivage:  Baggage Belt
Beau Rivage Ambient Ad -  Baggage Belt


We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.

Ambient advertisement created by Masterminds, United States for Beau Rivage, within the category: Recreation, Leisure.

Advertising Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Copywriter: Pragati Mulani
Location: Gulfport Biloxi International Airport
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sneakyhands's picture

gives me the impression that they're drowning, or have already. still and underwater don't mix in a happy way.

Activity Score 1843
razadxb's picture

Not bad at all i tell u.
My only [very tiny lil only] concern would be the image could be covered when baggage arives.
Nevertheless ignore this comment...good job Masterminds

Activity Score 30
General Manager
shwet's picture

beauty........ill lv if i get 2 c these ads on airports

Activity Score 103
jj institute of applied art |


krbg's picture
Activity Score 20
Art Director
Guest's picture

i like the brazilian version better... doesnt look like they are drowning...

Guest's picture

Love it! I would love to see this in real life :D

Guest's picture

Home run!

Tommy G.'s picture

This will not win a prize but it's funny when we feel bored in the station.

Tommy G.
Activity Score 883
Graphic Designer at Job seeking
JJwang's picture

Simply good! Where's the playful slogan?

Activity Score 15
Guest's picture

Awesome , baggage claims will not be the same, like to see it in person.


Guest's picture

Decent, but I'd have left the swimmers out.

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