Advertisement
Agency Network: 
Published/Aired: 
September 2008
BC Lottery Corporation:  Rainbow
BC Lottery Corporation Ambient Ad -  Rainbow

Description

Ambient advertisement created by TBWA, Canada for BC Lottery Corporation, within the category: Gaming.

Advertising Agency: TBWA\Vancouver, Canada
Creative Director: Paul Little
Copywriter: Dan Nelken
Art Director: John Williamson
Production: Julian Davis
Log in to post comments

Highest Rated

Kateter's picture

great.

Kateter
Activity Score 2029
Copywriter
sneakyhands's picture

that's pretty cool, nice job.

sneakyhands
Activity Score 1857
Copywriter
SeanMartin's picture

Buy a ticket for Gay Pride Week?

Sorry, nice idea, but there's no connection between the lights and the billboard design.

SeanMartin
Zeus's picture

You'r such an ass...never heard the expresion: "The fortune at the end of the rainbow"

I think this is great!!!

Zeus
Activity Score 906
somewhere
Quagmire's picture

I agree Zeus. Amazing how some people just want to talk trash without even understanding the idea!. I think it's a fantastic billboard! Kudos!

Quagmire
Activity Score 4
Art Director
Tron's picture

it's the end of the rainbow...sweet.

Tron
Activity Score 174
Art Director
Dozer's picture

nice, love the idea!

Dozer
Activity Score 149
lorem_ipsum's picture

didn't get it when i first saw it... so thats no good for ambient.
I also didn't think of an rainbow. serious... rainbow at night?! At
daytime this won't be working... right? And it's not bent like a
rain"bow". It looks more like an homosexual-flag.
sorry guys...

lorem_ipsum
Activity Score 196
Art Director
CGilb09's picture

Okay, you people are thinking WAY too into this. I got it immediately, very clever.

CGilb09
Activity Score 572
Northlich/ University of Cincinnati |

Tweet tweet: @ThisAbility

hard_core's picture

I got it! You would not see the bend in the rainbow if you were at the end of it. That is like saying you can see the sun rays bend around the Earth when everyone knows the Earth is flat. Jez..

I think its clever. It communicates nicely. And I believe everyone on this site would be gay if they won 27 million. So either way it works :)

hard_core
Activity Score 146
Art Director
cherrydarling's picture

I think that It would work better with daylight

cherrydarling
Activity Score 28
Copywriter
Ed Mintone's picture

Oh my.

Ed Mintone
Activity Score 585
Other
virtualplaydoh's picture

Def. works. Not sure if it's an instant read to some people's point. Sign is kind of plain and retail, but that's not necessarily a bad thing. Overall, it's a nice thought. Can this work during daytime, too?

virtualplaydoh
Activity Score 252
j4son's picture

very nice

j4son
Activity Score 266
Copywriter
Steviec's picture

I always laugh when everyone makes remarks about how an ad sucks when it's already cleaned up at a few of the international awards. It's even funnier that some people a)Don't get a brilliant idea and b)Try to critique it as if hoping the agency will make the relevant changes because of AOTW posters' criticisms. Straight art direction when the extension of the idea is twisted is fine in my book.

Steviec
Activity Score 126
Copywriter
SeanMartin's picture

(1) What awards did this get?
(2) Was it truly that bad a year for entries?

SeanMartin
Wordnerd's picture

very good stuff!

Wordnerd
Activity Score 6692
Copywriter
Andy-B's picture

Clever, good work guys

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Kateter's picture

great.

Kateter
Activity Score 2029
Copywriter
Steviec's picture

Here's one.
Clio 2008
Bronze
Rainbow Billboard
BC Lottery Corporation - Lotto Super 7
TBWA\Vancouver, Vancouver
Entertainment

Steviec
Activity Score 126
Copywriter
yctham's picture

"The fortune at the end of the rainbow", great. quite different billboard design. Just wonder how it works during daytime.

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
dlusion's picture

I think it's quite clever and got it right away. I think we can safely assume that everyone has heard the term, "Pot of Gold/Fortune" at the end of the rainbow. Combine that with the billboard underneath and the brain does the rest. We need to have some faith in consumers. If the light was powerful enough, maybe it could even work on a cloudy day, where rainbows are still very common.

dlusion
Activity Score 55
Art Director at Humber College - BA in Creative Advertising, 4th Year. |

---
www.neildomingues.com

credosian's picture

Borat: I likkkkkeeee........ :)

credosian
Activity Score 273
Copywriter at Climb Media |

Be awesome :)

exithigh's picture

Good idea but not practical bcos it won't work during daytime. A half-a-day billboard is a waste. Think it over. There are other ways to execute this besides just using those lights.

exithigh
Activity Score 86
Art Director at Media Art Environment
Kateter's picture

yeah, lets think it over.

I don't know when it actually ran but info for today:

Vancouver length of day = 9hrs 18mins

that would make 14hrs 42mins of night. later this year even more.

so... it's not so way off.

Kateter
Activity Score 2029
Copywriter
Amsterdam, The Netherlands's picture

Maybe this is the beginning of the rainbow? (and that building doesn't like too high, if there really was a pot of gold there, i'd invest in some ladders or whatever..)

Amsterdam, The ...
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement